Creative Director, Visual Media Strategy & AI Curation

Apple Inc.; Culver City (CA); On-site; USD 205,800 - 378,800; Full time

Job summary

Apple Inc. in Culver City is seeking a Creative Director, Visual Media Strategy to lead a new multidisciplinary team focused on photo, video, illustration, and generative content across Apple services.

This leadership role sets the creative bar, editorial POV, and the systems that scale content across surfaces. You will shape visual strategy, guide licensing and art buying, establish workflows and governance, and partner with Brand, Design, Data Science, and international teams to ensure

Qualifications

• 12+ years in visual media leadership within creatively driven environments.
• Strong editorial judgment and ability to set creative direction for a large brand or product ecosystem.
• Experience building and directing visual content strategy across large-scale media libraries or digital platforms.
• Proven people leadership: experience managing and unifying creative teams.
• Ability to synthesize domain expertise with business needs to identify improvements and drive them to completion.
• Experience defining or evolving a visual media strategy that influenced product direction or user engagement.
• Clear, effective communicator with experience presenting to senior leadership and aligning partners.

Responsibilities

• Serve as the organization's leading voice on visual trends and cultural shifts.
• Define and stand up a new visual strategy function with operating model and priorities.
• Partner with Brand and Design to interpret brand vision and push execution.
• Define AI tool integration into curation workflows and set quality standards.
• Contribute creative direction to high-visibility projects across photography, video, and generative art.
• Direct the curation and evaluation of multimedia with high taste and inclusivity.
• Oversee art buying: sourcing, licensing, and creation of original artwork, including AI-generated content.
• Guide curation using performance metrics and product priorities.

Skills

visual media leadership

editorial judgment

visual content strategy

people leadership

business alignment

visual media strategy

communication to leadership

Job description

Apple Inc. in Culver City is seeking a Creative Director, Visual Media Strategy to lead a new multidisciplinary team focused on photo, video, illustration, and generative content across Apple services.

This leadership role sets the creative bar, editorial POV, and the systems that scale content across surfaces. You will shape visual strategy, guide licensing and art buying, establish workflows and governance, and partner with Brand, Design, Data Science, and international teams to ensure