Creative Director, Visual Media Strategy & AI Curation

Apple; Culver City (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Apple is seeking a Creative Director, Visual Media Strategy to lead a new team focused on the creative and editorial strategy for photo, video, illustration, and generative content across Apple services. This leadership role sets the creative bar, editorial POV, and systems that enable exceptional visuals to reach every surface.

You will lead the formation of a practice that combines experts in visual trends, curation, licensing, and art buying, and you'll collaborate with Brand, Design, and

Qualifications

• 12+ years in visual media leadership across consumer tech or media.
• Strong editorial judgment and ability to set direction across a large brand.
• Experience directing visual content strategy across large media libraries.
• Proven people leadership and team development.
• Ability to synthesize domain expertise with business needs.
• Experience influencing product direction and user engagement.
• Clear communicator with senior leadership presentation skills.

Responsibilities

• Lead the new visual strategy function and set its operating model.
• Define editorial direction and ensure brand integrity.
• Partner with Brand and Design to push creative execution.
• Define how generative AI tools integrate into workflows.
• Oversee art buying, licensing, and original artwork creation.

Skills

Visual media leadership

Editorial judgment

People leadership

Strategic synthesis

Job description

Apple is seeking a Creative Director, Visual Media Strategy to lead a new team focused on the creative and editorial strategy for photo, video, illustration, and generative content across Apple services. This leadership role sets the creative bar, editorial POV, and systems that enable exceptional visuals to reach every surface.

You will lead the formation of a practice that combines experts in visual trends, curation, licensing, and art buying, and you'll collaborate with Brand, Design, and