Student - Team Willy Marketing Associate

Utah Valley University; Orem (UT); On-site; USD 21,000 - 30,000; Part time

Job summary

Utah Valley University Athletics Marketing is seeking a motivated student to join the team and contribute to campaigns on campus and within the community. You will work with student-athletes, coaches, administrators, donors, fans, and partners to execute strategic marketing initiatives aimed at increasing ticket sales, fan experience, and attendance.

The role involves game day responsibilities, market research, reporting, and collaboration with various campus groups.

Qualifications

• Must be a current UVU student.
• One or more years of experience in event planning, marketing, public relations, or related fields.
• Must attend Mandatory Staff Meetings on Mondays and Wednesdays from 9:00 am to 9:50 am.
• Office hours will be scheduled during regular business hours (9:00 am to 5:00 pm) and decided with supervisor.
• Works on weekends, evenings, holidays, and flexible shifts.
• Effective communication and interpersonal skills are required to interact with a broad audience.

Responsibilities

• Execute strategic marketing campaigns focused on campus and community audiences to increase revenue generation and attendance.
• Handle game day/event marketing responsibilities, including pre-game, in-game, and post-game activities and setup/takedown.
• Foster collaborative relationships with campus and community stakeholders across Athletics and student organizations.
• Perform market research to gain insight into brand awareness, campaign effectiveness, and customer insights.
• Create executive reports outlining campaign objectives, audiences, targets, and tactics with end-of-campaign results.
• Perform other marketing-related duties as assigned.

Job description

Utah Valley University is a NCAA Division I institution and a member of the Western Athletic Conference and the Big 12 Conference. The UVU Department of Athletics is committed to success in competition, in the classroom, in the community, and in life. UVU Athletics supports over 400 student-athletes who compete on the 16 intercollegiate athletic teams sponsored by the University.

As a member of the UVU Athletics Marketing team, this position can work with student-athletes, coaches, administrators, corporate partners, donors, fans, and more! The UVU Athletics Marketing team has won various regional, national, and international marketing and public relations awards. By joining this team, in addition to working with an award-winning staff, this position will have the opportunity to contribute to and learn from a winning culture. This position provides opportunities to be a leader and gain experience that benefits all areas of life. The perfect candidate is motivated, hardworking, creative, passionate, dedicated, organized, and has good written and verbal communication skills. An eagerness to learn and grow in leadership, customer service, and personal development is critical.

• Execute strategic and innovative marketing and communications campaigns focused on campus (students and faculty/staff) and community audiences, resulting in increased Revenue Generation / Ticket Sales, Fan Experience, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance;
• Execute game day/event marketing responsibilities, including pre-game, in-game, and post-game activities and setup / takedown;
• Foster collaborative relationships with campus and community stakeholders, including, but not limited to, Athletics Communications, Athletics Corporate Partners and Community Outreach, Athletics Development and Wolverine Club, Athletics Game Operations, PACE, Faculty Senate, Alumni & Development, UVUSA, Clubs and Organizations, UVU Ambassadors, RCL Program, Orientation Leaders, First Year Experience, Prospective Student Services, Student Housing (Axis, The Green, Wolverine Crossing, etc.), Youth Sports (Jr. Jazz, Bantam Basketball, Utah Youth Soccer, middle school, junior high, high school, etc.), Elementary Schools (elementary school days, elementary school ticketing, mascot visits, student-athlete visits, etc.), etc., focusing on Revenue Generation / Ticket Sales, Fan Experience, Innovation / Creativity, Community Outreach, and Attendance;
• Execute market research to gain insight into various areas, including brand awareness, campaign effectiveness, competitive analysis, consumer insights, customer satisfaction, customer segmentation, product development, and more;
• Continuously assess marketing strategies and apply industry practices for Revenue Generation / Ticket Sales, Fan Experience, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance;
• Create executive reports that outline campaign and program objectives, audiences, targets, and tactics, including end-of-campaign and end-of-year actuals against targets;
• Perform other marketing-related duties as assigned.

• Must be a current UVU Student.
• One or more years of experience in event planning, marketing, public relations, or other related fields.
• Must attend Mandatory Staff Meetings on Mondays and Wednesdays from 9:00 am to 9:50 am.
• Office hours will be scheduled during regular business hours (9:00 am to 5:00 pm) and decided on between the applicant and supervisor.
• Works on weekends, evenings, holidays, and flexible shifts.
• Works indoors and outdoors (hot and cold temperatures, wind, rain, snow, etc.)

• Effective communication skills, with the ability to communicate effectively via phone and email.
• Good interpersonal skills, judgment, and diplomacy are required to interact effectively with and provide customer service to a broad audience.
• Ability to run/learn to run in-game operation equipment, including audio, lighting, video board, etc.
• Ability to set up / take down game day/event equipment, including tents, tables, flags, banners, coolers, promotions, contests, etc.
• Ability to work independently and effectively in a collaborative team environment.
• Effective time management skills.
• Ability to receive and implement constructive feedback.