Student Social Media Creator & Storyteller

Penn State University; University Park (IL); On-site; USD 17,000 - 24,000; Part time

Job summary

Penn State University is seeking a student to support Invent Penn State social media. You will create and schedule content, write engaging copy, and identify opportunities around entrepreneurship and innovation while supporting events and stories across the Penn State ecosystem.

The role offers hands-on experience in marketing, digital content, and content creation, with in-person work at State College and flexible scheduling around classes. A Federal Work Study award may apply.

Qualifications

• Must be a current Penn State undergraduate or graduate student.
• Strong written communication and attention to detail.
• Familiar with major social media platforms and an understanding of how content and audiences differ across channels.
• Creative mindset and an interest in storytelling and digital content.
• Ability to manage multiple assignments, meet deadlines and work both independently and collaboratively.
• Good judgment and professionalism when representing a university online.
• Interest in entrepreneurship, innovation and economic development is a plus.

Responsibilities

• Create, adapt and schedule engaging social media content across Invent Penn State channels.
• Write clear, audience-focused social media copy consistent with Penn State and Invent Penn State brand standards and voice.
• Identify and develop content opportunities related to entrepreneurs, programs, events, educational opportunities and other initiatives.
• Assist with maintaining the social media content calendar and coordinating posts around key events, campaigns and announcements.
• Monitor social media channels for comments, mentions, messages and engagement opportunities, escalating questions when appropriate.
• Capture photos and short-form video content at events and activities as needed.
• Assist with basic photo and video editing and the creation of social media graphics using available tools and templates.
• Research relevant social media trends and platform best practices and recommend opportunities to strengthen content and engagement.
• Review social media performance data and help identify trends and high-performing content.
• Collaborate with members of the Marketing and Communications team and program partners to gather information, stories and content.
• Assist with other digital marketing and communications projects as needed.

Skills

Written communication

Attention to detail

Creativity

Time management

Professionalism online

Storytelling

Education

Penn State student (undergrad/grad)

Tools

Canva

Adobe Creative Cloud

Social media management platforms

Video editing tools

Job description

Penn State University is seeking a student to support Invent Penn State social media. You will create and schedule content, write engaging copy, and identify opportunities around entrepreneurship and innovation while supporting events and stories across the Penn State ecosystem.

The role offers hands-on experience in marketing, digital content, and content creation, with in-person work at State College and flexible scheduling around classes. A Federal Work Study award may apply.