Social Media Intern: Content Creator & Storyteller

Penn State University; Ferguson Township (PA); On-site; USD 21,000 - 34,000; Part time

Benefits offered by this job

Flexible scheduling

On-campus role at Innovation Hub

Job summary

Penn State University is seeking a part-time social media assistant to create and schedule engaging content across Invent Penn State channels, writing audience-focused copy aligned with brand voice. You will identify content opportunities, coordinate posts around events, and monitor engagement.

The role emphasizes collaboration with the Marketing and Communications team, basic photo/video editing, and staying current with social media trends. On-campus, in-person at State College.

Qualifications

• Current Penn State undergraduate or graduate student.
• Strong written communication and attention to detail.
• Familiarity with major social media platforms and audience differences.
• Creative mindset with interest in storytelling and digital content.
• Ability to manage multiple assignments and meet deadlines.
• Professional online presence and good judgment online.
• Interest in entrepreneurship and innovation is a plus.
• Experience with Canva, Adobe Creative Cloud or basic editing is a plus.

Responsibilities

• Create, adapt and schedule engaging social media content across Invent Penn State channels.
• Write clear, audience-focused social media copy consistent with Penn State and Invent Penn State brand standards and voice.
• Identify and develop content opportunities related to entrepreneurs, programs, events, educational opportunities and other initiatives.
• Assist with maintaining the social media content calendar and coordinating posts around key events, campaigns and announcements.
• Monitor social media channels for comments, mentions, messages and engagement opportunities, escalating questions when appropriate.
• Capture photos and short-form video content at events and activities as needed.
• Assist with basic photo and video editing and the creation of social media graphics using available tools and templates.
• Research relevant social media trends and platform best practices and recommend opportunities to strengthen content and engagement.
• Review social media performance data and help identify trends and high-performing content.
• Collaborate with Marketing and Communications team and program partners to gather information, stories and content.
• Assist with other digital marketing and communications projects as needed.

Skills

Strong writing

Social media savvy

Creative storytelling

Time management

Professional online presence

Entrepreneurship interest

Education

Penn State student (undergrad/grad)

Tools

Canva

Adobe CC

Social media platforms tools

Basic video editing

Job description

Penn State University is seeking a part-time social media assistant to create and schedule engaging content across Invent Penn State channels, writing audience-focused copy aligned with brand voice. You will identify content opportunities, coordinate posts around events, and monitor engagement.

The role emphasizes collaboration with the Marketing and Communications team, basic photo/video editing, and staying current with social media trends. On-campus, in-person at State College.