Social Media Intern: Content & Storytelling

Penn State University; University Park (TX); On-site; USD 17,000 - 24,000; Part time

Benefits offered by this job

On-site at Eric J. Barron Innovation H

Flexible scheduling around classes

Job summary

Penn State University is seeking student interns to support social media for Invent Penn State. Work with Marketing and Communications to create, schedule, and manage content across channels, highlighting entrepreneurship, programs, events, and success stories.

The role offers hands-on experience in marketing, communications, and digital content creation, with opportunities to capture content at events and develop video assets. In-person, part-time, on-campus at the Eric J. Barron Innovation Hub.

Qualifications

• Strong written communication skills and attention to detail.
• Familiarity with major social media platforms and an understanding of how content and audiences differ across channels.
• Creative mindset and an interest in storytelling and digital content.
• Ability to manage multiple assignments, meet deadlines and work both independently and collaboratively.
• Good judgment and professionalism when representing a university organization online.

Responsibilities

• Create, adapt and schedule engaging social media content across Invent Penn State channels.
• Write clear, audience-focused social media copy consistent with Penn State and Invent Penn State brand standards and voice.
• Identify and develop content opportunities related to entrepreneurs, programs, events, educational opportunities and other initiatives.
• Assist with maintaining the social media content calendar and coordinating posts around key events, campaigns and announcements.
• Monitor social media channels for comments, mentions, messages and engagement opportunities, escalating questions when appropriate.
• Capture photos and short-form video content at events and activities as needed.
• Assist with basic photo and video editing and the creation of social media graphics using available tools and templates.
• Research relevant social media trends and platform best practices and recommend opportunities to strengthen content and engagement.
• Review social media performance data and help identify trends and high-performing content.
• Collaborate with members of the Marketing and Communications team and program partners to gather information, stories and content.
• Assist with other digital marketing and communications projects as needed.

Skills

Social media literacy

Content writing

Attention to detail

Team collaboration

Professional online presence

Education

Penn State student

Tools

Canva

Adobe Creative Cloud

Social media management tools

Video editing

Job description

Penn State University is seeking student interns to support social media for Invent Penn State. Work with Marketing and Communications to create, schedule, and manage content across channels, highlighting entrepreneurship, programs, events, and success stories.

The role offers hands-on experience in marketing, communications, and digital content creation, with opportunities to capture content at events and develop video assets. In-person, part-time, on-campus at the Eric J. Barron Innovation Hub.