Student Social Media and Marketing Assistant

Texas Wesleyan University; Fort Worth (TX); On-site; USD 17,000 - 25,000; Part time

Job summary

Texas Wesleyan University is seeking a part-time Student Social Media and Marketing Assistant to support GPNA through content creation, social media engagement, and event promotion.

The role involves capturing media at events, designing graphics, and assisting in newsletters and digital communications. Ideal candidates are current undergraduates with strong communication and organizational skills, who are passionate about healthcare marketing and higher education branding.

Qualifications

• Major or minor in Marketing, Communications, Journalism, Public Relations, Graphic Design, Digital Media, or related field.
• Strong written and verbal communication skills.
• Familiarity with major social media platforms.
• Basic experience with Canva, Adobe Express, or similar graphic design software.
• Ability to work independently and meet deadlines.
• Strong organizational skills and attention to detail.
• Experience managing social media accounts.
• Experience with photography, videography, or video editing.
• Interest in healthcare, nursing, or higher education marketing.

Responsibilities

• Assist with maintaining GPNA social media accounts across platforms.
• Create and schedule posts highlighting student activities and program milestones.
• Develop content including photos, videos, graphics, and short-form posts.
• Monitor engagement and suggest ways to reach a larger audience.
• Capture photos and videos at GPNA events and labs.
• Support design of newsletters and marketing materials.
• Help manage GPNA webpages and digital content archives.

Skills

Social media management

Communication

Content creation

Photography basics

Education

Marketing/Communications/Journalism/PR/Digital Media major

Current undergraduate student

Tools

Canva

Adobe Express

Video editing software

Job description

Student Social Media and Marketing Assistant

Job Title Student Social Media and Marketing Assistant

Position Summary

The Student Social Media and Marketing Assistant is a part-time student worker position that supports the Graduate Programs of Nurse Anesthesia ( GPNA ) through content creation, social media engagement, event promotion, and marketing initiatives. Working under the supervision of GPNA faculty and staff, the student assistant will help showcase student experiences, program achievements, simulation activities, community outreach, and special events.

This position provides valuable hands-on experience in healthcare marketing, communications, social media management, photography, videography, and event promotion while contributing to the visibility and success of one of the nation’s largest nurse anesthesia programs.

Essential Duties and Responsibilities

Social Media Support

• Assist with maintaining GPNA social media accounts, including Instagram, Facebook, LinkedIn, and other platforms.
• Create and schedule posts highlighting student activities, faculty accomplishments, simulation events, graduations, and program milestones.
• Assist with developing engaging content including photos, videos, graphics, and short-form social media content.
• Monitor social media engagement and provide recommendations for increasing audience reach and participation.

Content Creation

• Capture photographs and videos during GPNA events, simulation labs, workshops, and ceremonies.
• Design promotional graphics using Canva or similar design platforms.
• Assist in creating newsletters, announcements, and digital marketing materials.
• Collect student and alumni stories that showcase program success and professional achievements.

Event Promotion and Support

• Assist faculty and staff with marketing and promotion of:
  • Simulation Symposium
  • Student organization activities
• Provide event-day support including photography, social media updates, and attendee engagement.

Website and Communications Support

• Assist with maintaining current content on GPNA webpages and digital communication platforms.
• Help organize photo and video archives for future marketing use.
• Support communication efforts with prospective students, alumni, and program stakeholders

Education, Certifications and/or Licenses

• Major or minor in Marketing, Communications, Journalism, Public Relations, Graphic Design, Digital Media, or related field.

Experience

• Current undergraduate student in good academic standing.
• Strong written and verbal communication skills.
• Familiarity with major social media platforms.
• Basic experience with Canva, Adobe Express, or similar graphic design software.
• Ability to work independently and meet deadlines.
• Strong organizational skills and attention to detail.
• Experience managing social media accounts.
• Experience with photography, videography, or video editing.
• Interest in healthcare, nursing, or higher education marketing.

Knowledge, Skills & Abilities

• Creativity and enthusiasm for storytelling through digital media.
• Ability to maintain confidentiality and professionalism.
• Strong interpersonal skills and ability to work collaboratively with faculty, staff, and students.
• Willingness to learn new marketing and communication strategies.

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed To Apply

• Required Documents
  • Resume
  • Class Schedule (Student Employment Only)
  • List of Three References
• Optional Documents
  • Financial Aid Work Study Award Letter (Student Employment Only)