Student Promotional Writer

Liberty University; Lynchburg (VA); On-site; USD 17,000 - 21,000; Part time

Job summary

Liberty University in Lynchburg, VA seeks a Student Promotional Writer to join the Marketing Creative Team. The role focuses on stories and articles to support the Selah Yearbook and may also produce emails, digital and print ads, booklets, posters, and other collateral while upholding the university’s brand standards.

You will collaborate with full-time designers and writers under the Marketing Manager, applying AP formatting and strong spelling/grammar while managing multiple projects under

Qualifications

• Pursuing a Bachelor’s degree in English, Communication, or related field.

Responsibilities

• Researches, writes, and edits marketing materials based on campus happenings and events.
• Develops creative ideas and concepts with the team.
• Maintains consistent tone and voice per brand guidelines.
• Proofreads for AP format, spelling, grammar, and style.
• Adapts campaigns in response to feedback from leadership.
• Collaborates with team and clients to identify solutions.
• Manages multiple projects with tight deadlines.
• Engages in ongoing learning about marketing trends in higher education.
• Supports full-time writers by shadowing and learning.

Skills

AP style

Strong spelling & grammar

Research & writing

Team collaboration

Time management

Education

Bachelor’s degree in English/Communication or related field

Tools

Microsoft Word

Job description

The Student Promotional Writer is part of the Marketing CreativeTeam and responsible for executing various copy projects, mainlyfocusing on stories and articles to support the Selah Yearbook, butcould also include emails, digital and print ads, booklets,posters, brochures, and other collateral in compliance with theuniversity’s brand standards. The Student Promotional Writer worksto creatively and strategically convey the message of theuniversity and the department with great attention to detail. Thisposition works closely with the full-time team of graphicdesigners, promotional writer(s) and project coordinator(s), withoversight from their Marketing Manager to ensure that the brandingand marketing is integrated within the goals for the clients theyserve. The Student Writer must be proficient in Microsoft word,have experience with AP format and strong spelling and grammarknowledge and understanding.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Researches, writes, and edits a variety of marketing materials,specific to campus happenings based on news stories, events,athletic achievements and highlights as well as other pertinentcurrent events happening each school year.
• Develops creative ideas and concepts using a proactive andstrategic approach, often in partnership with the team.
• Takes initiative in identifying tone and voice of both theuniversity and in order to write clear, persuasive, originalcopy.
• Displays strong attention to detail and proofreads copy tocheck spelling, grammar, and compliance with AP format and theLiberty University verbal brand and style guide.
• Shows flexibility in amending, revising, or redevelopingcampaigns in response to feedback from the marketing manager,quality control team and/or marketing leadership.
• Interacts with team and/or clients to identify solutions tochallenges and regarding feedback on communication projects.
• Manages working on several projects at once, sometimes underpressure and often within tight deadlines.
• Engages in continued learning through competitor research andprofessional development to strengthen writing skills and gainfamiliarity with marketing trends in higher education.
• Support full time writers as needed while shadowing andgleaning information and knowledge from them.

Additional information may be found here

QUALIFICATIONS AND CREDENTIALS

Minimum Requirements

• Pursuing a Bachelor’s degree in English, Communication, orrelated field.
• Approximately zero - two years of related experience requiredor an equivalent combination of education and experience.
• Excellent verbal and written communication skills.
• Must be able to understand and follow directions and work underlimited supervision.
• Must be able to work well with clients and co-workers andpresent a positive attitude while being courteous, detail-oriented,self-motivated, diligent, trustworthy, and possessing strongorganizational skills.
• Possesses a thorough knowledge of Microsoft Officeapplications.
• Desire to work with a team to accomplish goals. Ambition togrow and improve. Ability to think creatively and critically andproblem solve efficiently. Must possess ability to multi-task andwork in a fast-paced environment.

ABILITIES AND COMPETENCIES ESSENTIAL TO JOB FUNCTIONS

Communication and Comprehension

• Ability to effectively communicate both verbally and in writingto convey clear, well-articulated information.
• Ability to understand, speak, and write English in order toconvey messages and correspond in an articulate and professionalmanner.
• Effective public communication skills that allow professionalrepresentation of Liberty University to a variety of business andcommunity customers and associates.
• Strong organizational skills.

• Intuitive ability to reason, analyze information and events,and apply judgment in order to solve problems of both a routine andcomplex nature.

Time Type

Part time

Location

Onsite

Pay Rate

Starting at $12.77

Student employees are paid at least the current Virginia minimumwage per hour. Pay may vary by position and department based on jobresponsibilities, required skills, available funding, and marketconditions.

The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University’s hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.