Student Life Communications Lead — Engagement & Branding

New Mexico State University; Las Cruces (NM); On-site; USD 40,000 - 48,000; Full time

Job summary

New Mexico State University seeks a Student Life Communications Specialist to lead digital communications, marketing, branding, and student engagement technologies. You will administer Encoura Engage, manage campus websites and social content, and collaborate with student leaders to promote programs and events.

You will develop robust communication strategies, provide training, ensure accessibility compliance, and use analytics to improve engagement and student success across campus life.

Qualifications

• Associates degree plus 4 years of relevant experience or a Bachelor's degree plus 2 years of relevant experience.
• Experience with Encoura Engage or similar student engagement platforms.
• Ability to analyze data and prepare user-friendly reports and summaries.
• Familiarity with accessibility standards (WCAG 2.1) and FERPA compliance.

Responsibilities

• Lead the university's digital communications, marketing, branding, and student engagement technologies.
• Administer and optimize Encoura Engage (Crimson Connection) for recognized student organizations and campus partners.
• Develop and implement strategies to increase student involvement and promote programs, events, and traditions.
• Provide platform training and support; use analytics to guide continuous improvement.

Skills

Communication skills

Data analysis

Supervisory experience

Education

Associate's Degree +4 years experience

Bachelor's degree +2 years experience

Tools

Encoura Engage

CampusGroups

Presence

Canva

Adobe Creative Cloud

Job description

New Mexico State University seeks a Student Life Communications Specialist to lead digital communications, marketing, branding, and student engagement technologies. You will administer Encoura Engage, manage campus websites and social content, and collaborate with student leaders to promote programs and events.

You will develop robust communication strategies, provide training, ensure accessibility compliance, and use analytics to improve engagement and student success across campus life.