Social Media Specialist

New Mexico State University; Las Cruces (NM); On-site; USD 52,000 - 70,000; Full time

Job summary

New Mexico State University is hiring a Social Media Specialist to plan and execute social media strategy for the Cooperative Extension Service and Agricultural Experiment Station. The role creates and publishes content across multiple platforms, translates research and Extension programming into accessible posts, and tracks performance to guide strategy adjustments.

The position collaborates with Extension faculty, county offices, and staff, provides training on social media best practices, and

Qualifications

• Associate's degree with 4+ years of experience or bachelor's with 2+ years.
• Experience planning editorial calendars and creating content across multiple platforms.
• Ability to translate research into accessible social media posts.
• Preferred background in communications, marketing, journalism or public relations with graphic design/photography/video editing experience.

Responsibilities

• Plan editorial calendars integrating topics, campaigns and events.
• Create, schedule and publish content on Facebook, Instagram, X, LinkedIn and YouTube.
• Translate research findings into audience-appropriate posts.
• Source content ideas with Extension and program staff.
• Provide training and best-practice guidance to staff managing accounts.
• Coordinate messaging with central university communications.
• Monitor channels, respond to inquiries and maintain engagement.
• Track performance and prepare reports for leadership.

Skills

Content creation

Editorial planning

Communication

Graphic design

Photography

Video editing

Education

Associate's degree

Bachelor's degree

Job description

New Mexico State University is hiring a Social Media Specialist to plan and execute social media strategy for the Cooperative Extension Service and Agricultural Experiment Station. The role creates and publishes content across multiple platforms, translates research and Extension programming into accessible posts, and tracks performance to guide strategy adjustments.

Highlights

• Plans editorial calendars integrating research, programming, seasonal topics, campaigns, and events


• Creates, schedules, and publishes original content across platforms such as Facebook, Instagram, X, LinkedIn, and YouTube


• Translates research findings and Extension programming into clear, audience-appropriate posts


• Partners with Extension and research faculty, county offices, and program staff to source content ideas


• Provides training and best-practice guidance to staff managing local social media accounts


• Coordinates messaging with central university communications and marketing teams


• Monitors channels and responds to comments, messages, and inquiries


• Tracks and analyzes social media performance and reports results to leadership


• Requires an associate's degree plus four years of experience, or a bachelor's degree plus two years of experience


• Prefers a communications, marketing, journalism, or public relations background and experience with graphic design, photography, or video editing