Student Life Engagement & Communications Strategist

New Mexico State University; New Mexico; On-site; USD 40,000 - 48,000; Full time

Job summary

New Mexico State University in Las Cruces seeks a Student Life Communications Specialist to lead digital communications, marketing, branding, and student engagement technologies. This role shapes how students discover programs, events, and campus traditions.

You will administer Encoura Engage, manage websites and social channels, develop multimedia content, provide platform training, and use analytics to boost involvement and student success.

Qualifications

• Associate's Degree + 4 years of relevant experience or a Bachelor's degree + 2 years of relevant experience.
• Experience with Encoura Engage or similar student engagement platforms.
• Knowledge of WCAG 2.1, ADA/FERPA compliance in higher education.
• Supervisory experience with student employees or interns.
• Strong written and visual communication, data reporting skills.

Responsibilities

• Provide strategic leadership for Student Life’s digital communications, marketing, branding, and student engagement technologies.
• Administer and optimize Encoura Engage (Crimson Connection), the university's primary student engagement platform, ensuring it serves recognized student organizations and campus partners.
• Develop and implement comprehensive communication and marketing strategies that increase student involvement and promote campus programs and traditions.
• Manage Student Life websites, digital communications, social media, publications, photography, videography, and multimedia content with branding and accessibility adherence.
• Provide consultation and training on Encoura Engage and use analytics to guide continuous improvement.

Skills

Digital communications

Marketing strategy

Student engagement

Training and consulting

Data analytics

Education

Associate's Degree + 4 years experience or Bachelor's Degree + 2 years experience

Master’s degree (preferred)

Tools

Encoura Engage

CampusGroups

Presence

Canva

Adobe Creative Cloud

Job description

New Mexico State University in Las Cruces seeks a Student Life Communications Specialist to lead digital communications, marketing, branding, and student engagement technologies. This role shapes how students discover programs, events, and campus traditions.

You will administer Encoura Engage, manage websites and social channels, develop multimedia content, provide platform training, and use analytics to boost involvement and student success.