Student Housing Revenue & Leasing Leader

Peakmade-Real-Estate-1; Lawrence (KS); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Monthly commissions

Housing discount

Mentorship program

Parental leave

PTO and wellbeing days

401(k) Match

Wellness programs

Leadership training

Job summary

PeakMade Real Estate seeks a Sales and Revenue Manager to lead onsite leasing, drive occupancy and revenue, and optimize leasing performance across multifamily student housing. You will shape pricing, marketing, and renewal strategies while coaching a high‑performing sales team and collaborating with ownership and leadership.

The role requires hands-on leadership, strong analytics, and the ability to manage peak turnover seasons and leasing events to achieve aggressive targets.

Qualifications

• 3+ years of experience in student housing, multifamily, hospitality, or high‑volume sales.
• At least 1 year of experience leading, supervising, or coaching a sales or leasing team.
• Documented experience meeting or exceeding leasing, occupancy, renewal, or revenue targets in a previous role.
• Strong knowledge of sales funnels, lead management, and conversion strategies.
• Experience analyzing sales reports, conversion metrics, pricing trends, or market data to inform business decisions.
• Experience presenting performance data, business recommendations, or sales strategies to leadership.
• Proficiency using CRM or property management software and Microsoft Office applications, social media platforms, and Canva.
• Ability to work turnover season, leasing events, and peak leasing periods as needed.

Responsibilities

• Develop and execute leasing strategies aligned with occupancy, revenue, and renewal goals.
• Monitor leasing performance, identify risks, and implement recovery plans for underperforming areas.
• Partner with leadership on pricing, concessions, revenue management, and market positioning, using leasing trend analysis to prioritize high-impact opportunities.
• Oversee the lead lifecycle from inquiry through signed lease.
• Monitor response times, conversion metrics, and follow‑up quality to maximize closing rates.
• Evaluate lead sources and marketing effectiveness, recommending adjustments as needed.
• Recruit, train, coach, and develop leasing team members.
• Conduct regular sales coaching, performance reviews, and strategy meetings.
• Establish clear expectations for outreach, tours, applications, renewals, and closing activity.
• Collaborate with marketing teams to execute annual and seasonal campaigns tied to leasing objectives.
• Coordinate outreach initiatives, leasing events, and community partnerships.
• Monitor competitor pricing, market conditions, and customer trends to recommend strategic adjustments and ensure brand standards are maintained across all resident‑facing channels.
• Lead renewal strategies through targeted messaging, incentives, and resident segmentation.
• Monitor renewal performance and collaborate with operations to address retention risks.
• Prepare leasing reports, performance updates, and action plans for leadership and ownership groups, tracking key metrics including occupancy, conversions, renewals, response times, and revenue trends.
• Present data‑driven recommendations and elevate performance concerns with proposed solutions.

Skills

CRM usage

Sales analytics

Lead management

Pipeline management

Communication

Team leadership

Education

Bachelor's degree in Business/Marketing/Real Estate or related field

Tools

Entrata

RealPage

Yardi

Knock

Funnel

EliseAI

Job description

PeakMade Real Estate seeks a Sales and Revenue Manager to lead onsite leasing, drive occupancy and revenue, and optimize leasing performance across multifamily student housing. You will shape pricing, marketing, and renewal strategies while coaching a high‑performing sales team and collaborating with ownership and leadership.

The role requires hands-on leadership, strong analytics, and the ability to manage peak turnover seasons and leasing events to achieve aggressive targets.