Student Enrollment Manager

Jobtailor; San Jose (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Summit Public Schools in San Jose is seeking an experienced enrollment leader to shape and execute enrollment philosophies, policies, and processes across the network. You will drive application development, processing, lotteries, and outreach to families while coordinating with external partners.

The role requires strong CRM and data skills, experience with marketing platforms, and the ability to lead teams, manage budgets, and host recruitment events, including evenings and weekends as needed.

Qualifications

• Bachelor’s degree required.
• 5+ years work experience; school-site operations experience preferred.
• Willingness to travel between schools and occasional weeknights/weekends.
• CRM and Marketing Systems expertise (HubSpot or similar) to manage recruitment pipelines.
• Data visualization experience to analyze recruitment trends and report ROI.
• Proficiency with Google Workspace tools (Drive, Sheets, Docs, Slides).
• Spanish language skills are a plus.

Responsibilities

• Provide strategic leadership and vision for enrollment philosophies, policies, and processes.
• Create enrollment strategies including application development, lottery, outreach, and stakeholder communications.
• Serve as internal and external expert on recruitment and enrollment.
• Develop and maintain a data dashboard tracking enrollment and retention trends.
• Lead in-person recruitment activities and events across the network.
• Design, maintain, and distribute recruitment collateral and materials.
• Manage the outreach and enrollment budget and supervise staff.
• Collaborate with school leaders on outreach and enrollment events.

Skills

Data analysis

Lead engagement tracking

Performance metrics reporting

Workflow automation

Recruitment process evaluation

Education

Bachelor’s degree

Tools

HubSpot

Google Drive

Google Sheets

Google Docs

Google Slides

Job description

Responsibilities

• Provides strategic leadership, insight, and vision for enrollment and registration philosophies, policies, and processes.
• Creates and maintains enrollment strategies specific to the application and enrollment process, including application development and processing, lottery, stakeholder outreach, relationship management with external parties (e.g., feeder schools) and communication with potential and incoming families.
• Act as a primary internal and external expert within Summit Public Schools for all topics related to recruitment and enrollment.
• Provides regular information and analysis to Organization Leadership, the Board and other community stakeholders on the progress of student recruitment and enrollment across the organization, highlighting successes and opportunities for improvement.
• Creates and maintains a comprehensive data dashboard tracking enrollment across the organization, monitoring trends including student retention, departures and intra‑organization transfers.
• Collects, monitors and reports performance metrics, solicits feedback and evaluates effectiveness of enrollment processes related to applications, registration, and student need identification (e.g., multilingual learners, IEPs, housing insecurity).
• Maintains effective continuous improvement mechanisms, makes recommendations for sustainable improvements, and successfully executes change initiatives.
• Leads and supports in‑person school and network‑wide recruitment and enrollment activities & events (i.e., open houses, tabling, canvassing, community presentations, high school fairs) during work hours and occasionally during evenings and weekends.
• Provides side‑by‑side support for school‑based Special Projects Managers and Office Managers.
• Design, maintain, and distribute Summit collateral and recruitment materials.
• Serve as a visible and strong advocate for families and students in the issues around school choice and access for all students to high‑quality educational options.
• Present in community forums and meetings, including detailed information and promoting interaction with the community on the major policy issues surrounding enrollment and school choice.
• Participate in and facilitate various meetings, assuming a leadership role on designated organization and external committees, as needed.
• Recruit, onboard, train, and manage family champions and seasonal recruiters and volunteers.
• Create, lead, and facilitate professional development for seasonal recruiters and volunteers.
• Collaborate with school leaders to support school‑specific outreach and enrollment events.
• Provides guidance and direct supervision to the seasonal recruiters.
• Manage an outreach & enrollment budget.
• Commit to continual professional growth, participating actively in personalized learning plans, career matrix conversations, and professional development workshops.
• Welcome and on‑board new Summit faculty and families.
• Continuously improve and innovate using AI, improving workflow automation, vibe‑coding, and school‑based operations tools.
• Launch and manage digital advertising campaigns across various platforms (e.g., Google Ads, Meta Ads) to increase brand awareness and drive high‑quality leads into the recruitment pipeline.
• Collaborate on and execute social media strategy by supporting the creation, scheduling, and posting of engaging content that highlights school culture, student success, and enrollment milestones.
• Optimize lead conversion through targeted digital tactics, ensuring that leads and other digital inquiries are moved through the HubSpot pipeline with urgency and precision.
• Analyze digital performance metrics to evaluate the effectiveness of various advertising channels and social media engagement, making data‑driven recommendations for budget allocation and content strategy.
• Occasionally provide main office coverage and school support.
• Drive and facilitate network‑wide Ops Team culture initiatives (i.e., swag, awards, celebrations, team building).
• Lead and support Office Manager, Special Projects Manager, and Dean of Operations professional development.
• Coordinate network‑wide facilities, student safety, meal service, finance, HR, and compliance initiatives.
• Other duties and projects as assigned.

Qualifications

• Bachelor’s degree required.
• 5+ years work experience; school‑site operations experience highly preferred.
• Willingness to travel between schools and work occasional weeknights and weekends.
• Meet health clearance, and pass the reference, background/criminal checks, per education code.
• Expertise in CRM and Marketing Systems: high proficiency in HubSpot (or similar CRM platforms) to manage the recruitment pipeline, track lead engagement, and automate marketing workflows.
• Data fluency: experience using data visualization tools to analyze recruitment trends and report on campaign ROI.
• Proficiency in Google Platforms, including Google Drive, Google Sheets, Google Docs, and Google Slides.
• Spanish language proficiency is a plus.

Core Competencies

Demonstrates expertise in enrollment strategies, data analysis, and stakeholder engagement, with a strong focus on recruitment and community outreach. Proficient in managing CRM systems and digital marketing campaigns to enhance student enrollment and retention.

Hard Skills

• Data Analysis
• Lead Engagement Tracking
• Performance Metrics Reporting
• Workflow Automation
• Recruitment Process Evaluation

Soft Skills

• Leadership
• Communication
• Collaboration
• Continuous Improvement
• Community Engagement

Tools & Technologies

• HubSpot
• Google Drive
• Google Sheets
• Google Docs
• Google Slides