Student Enrollment Manager

Jobtailor; Daly City (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Summit Public Schools seeks a strategic enrollment leader to shape admissions philosophies and policies across the organization. You will oversee application development, lottery, outreach, and family communications, serving as the primary expert on recruitment and enrollment.

You will report on progress to leadership and the board, build dashboards, and monitor metrics such as retention and transfers across campuses.

Qualifications

• Bachelor's degree required.
• 5+ years work experience; school-site operations experience preferred.
• Willingness to travel between schools and work weeknights/weekends.
• Health clearance and background checks per education code.
• Expertise in CRM and Marketing Systems, e.g. HubSpot.
• Data fluency and experience with data visualization for ROI.

Responsibilities

• Provide strategic leadership for enrollment philosophies, policies, and processes.
• Develop enrollment strategies including application processing, lottery, outreach, and family communication.
• Serve as primary internal/external expert on recruitment and enrollment.
• Report progress to leadership, board, and stakeholders with insights and opportunities.
• Create dashboards tracking enrollment trends, retention, and transfers.
• Monitor and report performance metrics for applications and registrations.
• Lead continuous improvement initiatives and change management.
• Support in-person recruitment events and evening/weekend activities.
• Provide side-by-side support for project and office managers.
• Design and distribute Summit collateral and recruitment materials.

Skills

CRM strategy

Data analysis

Google Workspace

Recruitment

Stakeholder engagement

Travel readiness

Education

Bachelor's degree

Tools

HubSpot

CRM platforms

Google Sheets

Google Docs

Google Slides

Job description

Responsibilities

• Provides strategic leadership, insight, and vision for enrollment and registration philosophies, policies, and processes.
• Creates and maintains enrollment strategies specific to the application and enrollment process, including application development and processing, lottery, stakeholder outreach, relationship management with external parties (e.g. feeder schools) and communication with potential and incoming families.
• Act as a primary internal and external expert within Summit Public Schools for all topics related to recruitment and enrollment.
• Provides regular information and analysis to Organization Leadership, the Board and other community stakeholders on the progress of student recruitment and enrollment across the organization, highlighting successes and opportunities for improvement.
• Creates and maintains a comprehensive data dashboard tracking enrollment across the organization, monitoring trends including student retention, departures and intra‑organization transfers.
• Collects, monitors and reports performance metrics, solicits feedback and evaluates effectiveness of enrollment processes related to applications, registration, and student need identification (e.g. multilingual learners, IEPs, housing insecurity).
• Maintains effective continuous improvement mechanisms, makes recommendations for sustainable improvements, and successfully executes change initiatives.
• Leads and supports in‑person school and network‑wide recruitment and enrollment activities & events (i.e. open houses, tabling, canvassing, community presentations, high school fairs) during work hours and occasionally during evenings and weekends.
• Provides side‑by‑side support for school‑based Special Projects Managers and Office Managers.
• Designs, maintains, and distributes Summit collateral and recruitment materials.

Requirements

• Bachelor's degree required
• 5+ years work experience; school‑site operations experience highly preferred
• Willingness to travel between schools and work occasional weeknights and weekends
• Meeting health clearance, and passing the reference, background/criminal checks, per education code.
• Expertise in CRM and Marketing Systems: High proficiency in HubSpot (or similar CRM platforms) to manage the recruitment pipeline, track lead engagement, and automate marketing workflows.
• Data fluency: Experience using data visualization tools to analyze recruitment trends and report on campaign ROI.
• Proficiency in Google Platforms, including Google Drive, Google Sheets, Google Docs, and Google Slides.

Core Competencies

Demonstrates strategic leadership in enrollment and registration processes, utilizing data fluency to analyze trends and improve recruitment strategies. Proficient in CRM systems and Google Platforms to manage and report on recruitment efforts effectively.

Certifications & Qualifications

• Bachelor's Degree