Manager of Student Enrollment

Summit Public Schools; Seattle (WA); On-site; USD 85,967 - 101,561; Full time

Benefits offered by this job

Retirement plan

PTO policy

11 paid holidays

Health/dental/vision at 25% cost

Life and disability insurance

Job summary

Summit Public Schools seeks a Manager of Student Enrollment to lead district-wide enrollment strategy across the San Francisco Bay Area and Seattle. You will shape policies, oversee applications, lotteries, outreach, and family engagement.

You will manage data dashboards, monitor trends, and collaborate with leaders, schools, and external partners while guiding the recruitment team and leveraging AI to streamline operations.

Qualifications

• 5+ years work experience; school-site operations experience highly preferred.
• Willingness to travel between schools and work weeknights/weekends.
• Meet health clearance and pass background checks per education code.
• Expertise in CRM and Marketing Systems with HubSpot to manage recruitment.
• Data fluency with data visualization to analyze recruitment trends.
• Proficiency in Google Platforms (Drive, Sheets, Docs, Slides).

Responsibilities

• Provides strategic leadership for enrollment policies, processes, and outreach.
• Creates and maintains enrollment strategies, applications, lottery, and communications.
• Acts as internal/external expert on recruitment and enrollment topics.
• Reports progress to leadership, board, and community stakeholders with insights.
• Maintains data dashboards tracking enrollment trends, retention, and transfers.
• Leads in-person recruitment events and supports family engagement.
• Designs collateral and recruitment materials; manages budgets.
• Leads and supports seasonal recruiters and professional development.
• Partners with school leaders on outreach and enrollment events; drives ops culture.
• Optimizes digital campaigns (Google Ads, Meta) and social content; improves lead conversion.

Skills

CRM proficiency

Data-driven decision making

Project management

Communication skills

Tools

HubSpot

Google Workspace

Job description

Manager of Student Enrollment

San Francisco Bay Area, CA and Seattle, WA

What You’ll Do:

Student Recruitment and Enrollment

• Provides strategic leadership, insight, and vision for enrollment and registration philosophies, policies, and processes.
• Creates and maintains enrollment strategies specific to the application and enrollment process, including application development and processing, lottery, stakeholder outreach, relationship management with external parties (e.g. feeder schools) and communication with potential and incoming families.
• Act as a primary internal and external expert within Summit Public Schools for all topics related to recruitment and enrollment.
• Provides regular information and analysis to Organization Leadership, the Board and other community stakeholders on the progress of student recruitment and enrollment across the organization, highlighting successes and opportunities for improvement.
• Creates and maintains a comprehensive data dashboard tracking enrollment across the organization, monitoring trends including student retention, departures and intra-organization transfers.
• Collects, monitors and reports performance metrics, solicits feedback and evaluates effectiveness of enrollment processes related to applications, registration, and student need identification (e.g. multilingual learners, IEPs, housing insecurity).
• Maintains effective continuous improvement mechanisms, makes recommendations for sustainable improvements, and successfully executes change initiatives.
• Leads and supports in-person school and network-wide recruitment and enrollment activities & events (i.e. open houses, tabling, canvassing, community presentations, high school fairs) during work hours and occasionally during evenings and weekends.
• Provides side-by-side support for school-based Special Projects Managers and Office Managers.
• Design, maintain, and distribute Summit collateral and recruitment materials.

School Advocate & Community Outreach

• Serve as a visible and strong advocate for families and students in the issues around school choice and access for all students to high-quality educational options.
• Present in community forums and meetings, including detailed information and promoting interaction with the community on the major policy issues surrounding enrollment and school choice.
• Participate in and facilitate various meetings, assuming a leadership role on designated organization and external committees, as needed.
• Recruit, onboard, train, and manage family champions and seasonal recruiters and volunteers.
• Create, lead, and facilitate professional development for seasonal recruiters and volunteers.

Team Leadership and Innovation

• Collaborate with school leaders to support school-specific outreach and enrollment events.
• Provides guidance and direct supervision to the seasonal recruiters.
• Manage an outreach & enrollment budget.
• Commit to continual professional growth, participating actively in personalized learning plans, career matrix conversations, and professional development workshops.
• Welcome and on-board new Summit faculty and families.
• Continuously improve and innovate using AI, improving workflow automation, vibe-coding, and school-based operations tools.

Digital Marketing and Engagement

• Launch and manage digital advertising campaigns across various platforms (e.g., Google Ads, Meta Ads) to increase brand awareness and drive high-quality leads into the recruitment pipeline.
• Collaborate on and execute social media strategy by supporting the creation, scheduling, and posting of engaging content that highlights school culture, student success, and enrollment milestones.
• Optimize lead conversion through targeted digital tactics, ensuring that leads and other digital inquiries are moved through the HubSpot pipeline with urgency and precision.
• Analyze digital performance metrics to evaluate the effectiveness of various advertising channels and social media engagement, making data-driven recommendations for budget allocation and content strategy.

School Based Operations

• Occasionally provide main office coverage and school support.
• Drive and facilitate network-wide Ops Team culture initiatives (i.e. swag, awards, celebrations, team building).
• Lead and support Office Manager, Special Projects Manager, and Dean of Operations professional development.
• Coordinate network-wide facilities, student safety, meal service, finance, HR, and compliance initiatives.
• Other duties and projects as assigned.

What You Need: Key Qualities and Skills

• 5+ years work experience; school-site operations experience highly preferred.
• Willingness to travel between schools and work occasional weeknights and weekends.
• Meet health clearance, and pass the reference, background/criminal checks, per education code.
• Expertise in CRM and Marketing Systems: High proficiency in HubSpot (or similar CRM platforms) to manage the recruitment pipeline, track lead engagement, and automate marketing workflows.
• Data Fluency: Experience using data visualization tools to analyze recruitment trends and report on campaign ROI.
• Proficiency in Google Platforms, including Google Drive, Google Sheets, Google Docs, and Google Slides.

Who You Are:

• Commitment to mission. Shares belief that all students are capable of being college ready and willing to go above and beyond to serve children and their communities.
• Fit with values and culture. Displays core characteristics of compassion, courage, curiosity, respect, responsibility, and integrity; demonstrates a growth mindset; able to give and receive honest, actionable and timely feedback.
• Strong bias toward systems and processes. Abhors inefficiency; always seeking to streamline, automate and/or eliminate; has eye for scalability and sustainability.
• Strong time and project management skills. Can lead projects start to end; is self-directed; demonstrates flexibility and adaptability; can prioritize based on importance/urgency.
• Strong management and coaching skills. Loves developing others; outstanding at identifying learning needs; can create appropriate support.
• Strong relationship building skills. Can effectively communicate verbally and in writing with diverse stakeholders including school leaders, operations staff and home office team colleagues; shows empathy; demonstrates influence; is veritable team player; can give and receive honest, actionable and timely feedback.
• Strong critical thinking capabilities. Enjoys problem-solving; uses data to drive decision-making; is obsessed with details; sweats the small stuff.

What you get:

In addition to joining a highly motivated team and engaging in meaningful work, you’ll have access to a comprehensive suite of benefits including a retirement plan, a “take what you need” PTO policy, 11 paid holidays, and 3 weeks of organization-wide closures during the year. You and your dependents will have access to multiple health, dental, and vision plans at 25% cost (we cover the other 75%) and employee life and disability insurance at no cost.

Our compensation policy strives to be equitable and transparent. The salary for this position starts at $85,967 and goes up to $101,561 commensurate with location, experience, and qualifications.

Summit is an equal opportunity employer. We believe that diversity, equity, and inclusion are directly intertwined with education. We are ALL better when we are able to bring our whole selves to work and honor each other’s voices across identities, cultural backgrounds, and life experiences. We welcome and encourage applications from individuals who are members of historically marginalized communities. Spanish language proficiency is a plus.