Student Digital Marketing Assistant for Recruitment Campaigns

California State University, Stanislaus; Turlock (CA); On-site; USD 22,000 - 26,000; Part time

Job summary

California State University, Stanislaus is seeking a Student Digital Marketing Assistant to support the Enrollment Management marketing team. The role focuses on creating engaging digital content, coordinating social media campaigns, and helping recruit undergraduates through authentic campus storytelling.

Under the supervision of the Marketing & Communications Lead, you will produce short‑form videos and photography, ensure accessibility standards, and contribute to multidepartment campaigns

Qualifications

• Experience creating short-form digital content for social platforms like Instagram, TikTok, YouTube Shorts.

Responsibilities

• Help execute digital marketing strategy through social media, video, photography and storytelling.
• Develop engaging content for undergraduate recruitment and enrollment campaigns.
• Assist with campaign planning, audience messaging, and content sequencing.
• Prepare and schedule content across Instagram, Facebook, TikTok and other platforms.
• Track deliverables, communicate progress and anticipate delays.
• Plan, shoot and edit short-form video for Reels and Stories.
• Capture authentic campus life photography and video for recruitment programs.
• Write captions and calls to action aligned with university voice and accessibility.
• Research social media trends and adapt them responsibly for Stanislaus State.

Job description

California State University, Stanislaus is seeking a Student Digital Marketing Assistant to support the Enrollment Management marketing team. The role focuses on creating engaging digital content, coordinating social media campaigns, and helping recruit undergraduates through authentic campus storytelling.

Under the supervision of the Marketing & Communications Lead, you will produce short‑form videos and photography, ensure accessibility standards, and contribute to multidepartment campaigns