Digital Marketing Student Assistant for Campaigns

The California State University; Turlock (CA); On-site; USD 19,000 - 27,000; Full time

Job summary

California State University, Stanislaus invites applications for a Temporary hourly-intermittent Student Digital Marketing Assistant in Strategic Enrollment Management. Under the Marketing & Communications Lead, you will support digital marketing via social media, short-form video, photography and student storytelling.

You'll help develop content for undergraduate recruitment, coordinate with Student Recruitment & Outreach, Financial Aid and the Academic Success Center, gaining hands-on

Qualifications

• Undergraduate students must be registered/enrolled in a minimum of six (6) Fall/Spring units.
• Must have received and accepted Financial Aid award for the current semester/year in which you are applying.

Responsibilities

• Support digital campaigns that promote undergraduate recruitment, enrollment, financial aid awareness, academic support and other Enrollment Management priorities.
• Translate campaign goals and staff direction into practical social content concepts, hooks, captions and calls to action.
• Assist with campaign planning, audience-focused messaging, content sequencing and implementation according to established calendars.
• Prepare, stage and schedule approved content across Instagram, Facebook, TikTok and other appropriate digital platforms.
• Track assigned deliverables, communicate progress proactively and identify potential delays or barriers before deadlines are missed.
• Plan, capture and edit short-form video for Reels, Stories and other mobile-first platforms.
• Capture authentic photography and video that highlight student experiences, campus life, recruitment events and Enrollment Management programs.
• Develop interview questions, coordinate student participants and guide contributors so content remains focused on the intended audience and campaign purpose.
• Write accurate, engaging captions and calls to action that align with the University voice, accessibility expectations and campaign goals.
• Research emerging social media formats and trends, then recommend responsible ways to adapt them for Stanislaus State audiences.
• Maintain assigned portions of the digital content calendar and organize campaign assets, footage, captions and approvals.
• Review basic performance indicators such as reach, engagement, video views, completion rates and link activity to help inform future content decisions.
• Identify recurring audience questions, content gaps and opportunities to make Enrollment Management information clearer and more useful.
• Contribute actionable ideas during campaign planning and explain how each idea supports the audience, objective and desired action.
• Collaborate with the Marketing & Communications Lead and partners in Student Recruitment & Outreach, Financial Aid, the Undergraduate Advising and other Enrollment Management areas.
• Maintain reliable attendance and consistent weekly availability during scheduled work hours.
• Ask thoughtful questions, communicate professionally and provide timely updates on project status.
• Receive constructive feedback without defensiveness and return with stronger solutions or alternative approaches.
• Follow University branding, accessibility, privacy, records and social media guidelines.
• Perform other closely related digital marketing duties in support of Enrollment Management priorities.
• Other duties as assigned.

Job description

California State University, Stanislaus invites applications for a Temporary hourly-intermittent Student Digital Marketing Assistant in Strategic Enrollment Management. Under the Marketing & Communications Lead, you will support digital marketing via social media, short-form video, photography and student storytelling.

You'll help develop content for undergraduate recruitment, coordinate with Student Recruitment & Outreach, Financial Aid and the Academic Success Center, gaining hands-on