Digital Marketing Student Assistant

California State University, Stanislaus; Turlock (CA); On-site; USD 22,000 - 26,000; Part time

Job summary

California State University, Stanislaus is seeking a Student Digital Marketing Assistant to support the Enrollment Management marketing team. The role focuses on creating engaging digital content, coordinating social media campaigns, and helping recruit undergraduates through authentic campus storytelling.

Under the supervision of the Marketing & Communications Lead, you will produce short‑form videos and photography, ensure accessibility standards, and contribute to multidepartment campaigns

Qualifications

• Experience creating short-form digital content for social platforms like Instagram, TikTok, YouTube Shorts.

Responsibilities

• Help execute digital marketing strategy through social media, video, photography and storytelling.
• Develop engaging content for undergraduate recruitment and enrollment campaigns.
• Assist with campaign planning, audience messaging, and content sequencing.
• Prepare and schedule content across Instagram, Facebook, TikTok and other platforms.
• Track deliverables, communicate progress and anticipate delays.
• Plan, shoot and edit short-form video for Reels and Stories.
• Capture authentic campus life photography and video for recruitment programs.
• Write captions and calls to action aligned with university voice and accessibility.
• Research social media trends and adapt them responsibly for Stanislaus State.

Job description

Job no: 560792 Department: AVP for SEM Work type: Student Assistant Location: Stanislaus - Turlock Categories: Unit 15 - CSUEU - Student Assistants

Position Summary

Temporary hourly-intermittent student assistant position available in Strategic Enrollment Management.

Start Date

Position available on or after October 1, 2026, and ending on or before May 31, 2027. Possibility of reappointment based on budget, department needs, and job performance.

Job Description / Duties

The Enrollment Management division is seeking a creative, curious and motivated student to join its marketing team. Working under the direction of the Marketing & Communications Lead, the Student Digital Marketing Assistant supports the execution of Enrollment Management's digital marketing strategy through social media, short-form video, photography and student-centered storytelling.

The primary focus of this position is developing engaging digital content that supports undergraduate recruitment. The student will also contribute to campaigns that connect current students with services and resources across Enrollment Management, including Student Recruitment & Outreach, Financial Aid and the Academic Success Center.

This position offers hands‑on experience with real marketing campaigns while helping prospective and current students find the information, opportunities and support they need to thrive at Stanislaus State. The work should reflect student voices and experiences while advancing campaign objectives and the mission of Enrollment Management.

Duties include but are not limited to:

• Support digital campaigns that promote undergraduate recruitment, enrollment, financial aid awareness, academic support and other Enrollment Management priorities.
• Translate campaign goals and staff direction into practical social content concepts, hooks, captions and calls to action.
• Assist with campaign planning, audience-focused messaging, content sequencing and implementation according to established calendars.
• Prepare, stage and schedule approved content across Instagram, Facebook, TikTok and other appropriate digital platforms.
• Track assigned deliverables, communicate progress proactively and identify potential delays or barriers before deadlines are missed.
• Plan, capture and edit short-form video for Reels, Stories and other mobile-first platforms.
• Capture authentic photography and video that highlight student experiences, campus life, recruitment events and Enrollment Management programs.
• Develop interview questions, coordinate student participants and guide contributors so content remains focused on the intended audience and campaign purpose.
• Write accurate, engaging captions and calls to action that align with the University voice, accessibility expectations and campaign goals.
• Research emerging social media formats and trends, then recommend responsible ways to adapt them for Stanislaus State audiences.
• Maintain assigned portions of the digital content calendar and organize campaign assets, footage, captions and approvals.
• Review basic performance indicators such as reach, engagement, video views, completion rates and link activity to help inform future content decisions.
• Identify recurring audience questions, content gaps and opportunities to make Enrollment Management information clearer and more useful.
• Contribute actionable ideas during campaign planning and explain how each idea supports the audience, objective and desired action.
• Collaborate with the Marketing & Communications Lead and partners in Student Recruitment & Outreach, Financial Aid, the Undergraduate Advising and other Enrollment Management areas.
• Maintain reliable attendance and consistent weekly availability during scheduled work hours.
• Ask thoughtful questions, communicate professionally and provide timely updates on project status.
• Receive constructive feedback without defensiveness and return with stronger solutions or alternative approaches.
• Follow University branding, accessibility, privacy, records and social media guidelines.
• Perform other closely related digital marketing duties in support of Enrollment Management priorities.
• Other duties as assigned.

Qualifications

Preferred Qualifications

• Demonstrates experience creating short-form digital content for Instagram, TikTok, YouTube Shorts or a similar platform through academic, student organization, freelance, professional or purpose-driven personal work.
• Basic proficiency filming and editing mobile-first video using CapCut, Adobe Premiere, Final Cut Pro, DaVinci Resolve, native platform tools or comparable software.
• Strong writing and copyediting skills, including the ability to produce clear captions and accurately communicate names, dates, links, instructions and campaign information.
• Demonstrates ability to organize multiple assignments, manage time effectively and meet established deadlines.
• Ability to work independently after receiving direction while proactively communicating progress, questions and potential barriers.
• Ability to receive constructive feedback, ask thoughtful clarifying questions, revise work and apply feedback to future assignments.
• Ability to exercise professionalism, discretion and sound judgment when creating content and representing Stanislaus State.
• Ability to follow established review and approval processes. Content may not be published without supervisor approval.
• Demonstrates digital storytelling ability through required submitted work samples.
• Experience supporting a coordinated digital campaign or maintaining a social media content calendar.
• Experience capturing mobile photography and video in event, interview or campus settings.
• Experience interviewing or directing students, staff or other participants on camera.
• Familiarity with social media analytics, audience engagement, content performance and using results to inform future content.
• Familiarity with digital accessibility practices, including captions, readable on-screen text, alternative text and inclusive storytelling.
• Experience creating audience-centered content for education, recruitment, student services, nonprofit, public service or another mission-driven organization.
• Experience collaborating on a team project with shared deadlines, review processes and multiple stakeholders.

Required Qualifications

• Undergraduate students must be registered/enrolled in a minimum of six (6) Fall/Spring units.
• Must have received and accepted Financial Aid award for the current semester/year in which you are applying.

Salary Range

$16.90 per hour.

Application Deadline

OPEN UNTIL FILLED

Background Clearance Notice

Education Code 89521 Requirements: Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years before an offer of employment is extended. Applicants who reach the final stages of the application process must sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

Additional Information

Clery Act Disclosure

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the annual security report (ASR), is now available for viewing at https://www.csustan.edu/epc/clery-safety-reports. The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Stanislaus State for the previous three years. A paper copy of the ASR is available upon request by contacting the office of the Clery Director located at One University Circle, Turlock, CA 95382.

Equal Employment Opportunity

The university is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, national origin, sex, sexual orientation, covered veteran status, or any other protected status. All qualified individuals are encouraged to apply.

Applicants requiring necessary accommodations to the application process may contact the Human Resources Department at [phone]. California Relay Service is available at [phone] voice and [phone] TDD. As a federal contractor, we are committed to attracting a diverse applicant pool. Please consider completing the Voluntary Self-Identification of Disability form (your response will not be shared with the search committee) at: https://www.dol.gov/ofccp/regs/compliance/sec503/Self_ID_Forms/VoluntarySelf-ID_CC-305_ENG_JRF_QA_508c.pdf .

CSU Stanislaus hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

The CSU is a state entity whose business operations reside within the State of California. The CSU prohibits hiring employees to perform CSU-related work outside California.

The individuals who appear to be the best qualified for this position will be contacted by telephone or email for an interview.

INFORMATION CONTAINED IN THIS ANNOUNCEMENT MAY BE SUBJECT TO CHANGE WITHOUT NOTICE

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Advertised: September 11, 2026 (9:00 AM) Pacific Daylight Time
Applications close: Open Until Filled