Strategy Lead, Market Access Marketing

Taiho Oncology, Inc.; Princeton (NJ); Hybrid; USD 226,000 - 266,000; Full time

Job summary

Taiho Oncology, Inc. is seeking a Director of Market Access Marketing to lead strategic programs and materials that maximize patient access to Taiho Oncology products across US payer channels.

In this hybrid role (3 days on-site in Princeton, NJ), you will partner with HEOR, Legal, Marketing and Sales to craft engaging value propositions, execute payer education plans, and manage the department budget and agency partnerships.

Qualifications

• 7+ years oncology pharma / biotech experience.
• 2+ years oncology market access marketing experience.
• Development and execution of marketing tactical plans, including program and material development, approval and delivery.
• Demonstrated project management experience, interpersonal and professional communication skills with the ability to interact with and influence all levels of management, including business leaders and executives.

Responsibilities

• Lead the development and execution of market access strategy and business planning for all Taiho Oncology pipeline and commercial assets across all US market access segments.
• Collaborate with internal cross-functional partners including HEOR, Legal, Marketing, Market Research, Medical Affairs and Sales to capture relevant account insights, identify data gaps, develop compelling value propositions, and ensure field-based teams are equipped with the appropriate tools and support.
• Establish Population Based Decision Makers (PBDM) engagement plans with Market Access Leadership Team to support payer education, facilitate market access related advisory boards, conduct payer landscape analyses and drive payer messaging and access pull through tactics.
• Develop and deliver print material, presentations, websites and media to communicate core messages aligned to fulfilling customer clinical and economic information needs
• Assumes primary responsibility of overall market access communications budget development, management and adherence to target goals.
• Manages all agency partnerships to ensure execution and budget management.
• Partners with Promotional Review Committee (PRC) to ensure development of compliant and champion all market access department pieces through review and approval process.
• Support all market access department operation requirements

Skills

Oncology pharma

Market access marketing

Leadership

Project management

Cross-functional collaboration

Strategic thinking

Education

BA/BS in science or business

Job description

Taiho Oncology, Inc. is seeking a Director of Market Access Marketing to lead strategic programs and materials that maximize patient access to Taiho Oncology products across US payer channels.

In this hybrid role (3 days on-site in Princeton, NJ), you will partner with HEOR, Legal, Marketing and Sales to craft engaging value propositions, execute payer education plans, and manage the department budget and agency partnerships.