Strategy Lead, Food & Beverage (Remote)

Its Plein Air Agency LLC; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Plein Air is a creative agency for food and beverage brands. This is a full-time, remote role that reports to our Strategy Director. You will be the strategy lead on a set of accounts and projects, and you will guide that work from the first brief through creative development.

You will turn research into a clear point of view, and you will help creative teams make work that moves the business. The role includes building brand platforms, messaging frameworks, and campaign plans while

Qualifications

• 3–5 years of experience in brand or communications strategy at an agency or brand.
• Led a project from brief through creative development.
• Clear writing and confident presenting.
• Comfortable with data; find stories in foot traffic, sales, and social listening.
• Understanding of how social and culture shape consumer behavior.
• Experience using AI tools to work faster and verify outputs.
• Passion for food, restaurants, and the people who eat there; restaurant/food & beverage experience a plus.

Responsibilities

• Lead strategy on a set of client accounts and projects.
• Run discovery on audiences, categories, competitors, and culture.
• Write challenge briefs and creative briefs for creative teams.
• Partner with creative teams through concepting and feedback to stay on strategy.
• Build brand platforms, messaging frameworks, and campaign plans.
• Present strategy to clients and build trust with their marketing teams.
• Direct and develop junior strategists who support accounts.
• Help improve how strategy works across the agency.

Job description

Plein Air is a creative agency for food and beverage brands. This is a full-time, remote role that reports to our Strategy Director. You will be the strategy lead on a set of accounts and projects, and you will guide that work from the first brief through creative development.

You will turn research into a clear point of view, and you will help creative teams make work that moves the business. The role includes building brand platforms, messaging frameworks, and campaign plans while