Remote Strategy Lead — Food & Beverage

Plein Air Agency; Dallas (TX); Remote; USD 80,000 - 105,000; Full time

Job summary

Plein Air Agency is seeking a strategist to own client work and lead strategy from brief to creative development. You will turn research into a clear point of view and guide creative teams to craft work that moves the business.

You will build brand platforms, messaging frameworks, and campaign plans, presenting insights to clients and mentoring junior strategists. Remote, full-time, reporting to Strategy Director.

Qualifications

• 3–5 years of experience in brand or communications strategy at an agency or brand.
• Led a project from brief through creative development.
• Clear writing and confident presentation.
• Comfort with data;能 extract story from foot traffic, sales, and social listening.
• Familiarity with how social and culture shape what people eat and where they go.
• Uses AI tools to work faster and verifies outputs.
• Passion for food, restaurants, and the people who eat there.

Responsibilities

• Lead strategy on your set of client accounts and projects.
• Run discovery on audiences, categories, competitors, and culture; turn findings into a strategic POV.
• Write challenge briefs and creative briefs guiding creative teams.
• Partner with creatives through concepting; provide feedback to keep work on strategy.
• Build brand platforms, messaging frameworks, and campaign plans.
• Present strategy to clients and build trust with their marketing teams.
• Direct and develop junior strategists supporting your accounts.
• Help improve how strategy works across the agency.

Skills

Brand strategy

Project leadership

Communication

Data interpretation

AI tools usage

Public speaking

Food & beverage knowledge

Tools

AI tools

Job description

Plein Air Agency is seeking a strategist to own client work and lead strategy from brief to creative development. You will turn research into a clear point of view and guide creative teams to craft work that moves the business.

You will build brand platforms, messaging frameworks, and campaign plans, presenting insights to clients and mentoring junior strategists. Remote, full-time, reporting to Strategy Director.