Strategist

Plein Air Agency; Dallas (TX); Remote; USD 80,000 - 105,000; Full time

Job summary

Plein Air Agency is seeking a strategist to own client work and lead strategy from brief to creative development. You will turn research into a clear point of view and guide creative teams to craft work that moves the business.

You will build brand platforms, messaging frameworks, and campaign plans, presenting insights to clients and mentoring junior strategists. Remote, full-time, reporting to Strategy Director.

Qualifications

• 3–5 years of experience in brand or communications strategy at an agency or brand.
• Led a project from brief through creative development.
• Clear writing and confident presentation.
• Comfort with data;能 extract story from foot traffic, sales, and social listening.
• Familiarity with how social and culture shape what people eat and where they go.
• Uses AI tools to work faster and verifies outputs.
• Passion for food, restaurants, and the people who eat there.

Responsibilities

• Lead strategy on your set of client accounts and projects.
• Run discovery on audiences, categories, competitors, and culture; turn findings into a strategic POV.
• Write challenge briefs and creative briefs guiding creative teams.
• Partner with creatives through concepting; provide feedback to keep work on strategy.
• Build brand platforms, messaging frameworks, and campaign plans.
• Present strategy to clients and build trust with their marketing teams.
• Direct and develop junior strategists supporting your accounts.
• Help improve how strategy works across the agency.

Skills

Brand strategy

Project leadership

Communication

Data interpretation

AI tools usage

Public speaking

Food & beverage knowledge

Tools

AI tools

Job description

Plein Air is a creative agency for food and beverage brands. This is a full-time, remote role that reports to our Strategy Director.

We are hiring a strategist who is ready to own client work. You will be the strategy lead on a set of accounts and projects, and you will guide that work from the first brief through creative development. You will turn research into a clear point of view, and you will help creative teams make work that moves the business.

What You'll Do

• Lead strategy on your own set of client accounts and projects.
• Run discovery on audiences, categories, competitors, and culture, and turn the findings into a strategic point of view.
• Write challenge briefs and creative briefs that give creative teams a sharp problem to solve.
• Partner with creative teams through concepting, and give feedback that keeps the work on strategy.
• Build brand platforms, messaging frameworks, and campaign plans.
• Present strategy to clients, and build trust with their marketing teams.
• Direct and develop the junior strategists who support your accounts.
• Help us improve how strategy works across the agency.

We are building a team with different backgrounds and points of view. If you meet most of this list, we want to hear from you.

Requirements

• You have three to five years of experience in brand or communications strategy at an agency or brand.
• You have led a project from brief through creative development.
• You write clearly, and you present with confidence.
• You are comfortable with data, and you can find the story in foot traffic, sales, and social listening.
• You know how social and culture shape what people eat and where they go.
• You use AI tools to work faster, and you check what they produce.
• You care about food, restaurants, and the people who eat there. Restaurant or food and beverage experience is a plus.