Strategist: Test & Learn for Personalization

Stellantis; Auburn Hills (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Stellantis is seeking a data-driven Test & Learn & Personalization Strategist to help drive experimentation and audience-based optimization across our T1 brand websites. This role will co-lead a cross-functional test-and-learn program, partnering with Analytics, Media, UX, and agencies to identify, prioritize, and evaluate opportunities to improve site performance.

While not owning overall site experience strategy, you will ensure testing and personalization are activated.

Qualifications

• 3+ years of experience in digital marketing, experimentation, personalization, or website optimization.
• Experience with A/B testing and personalization platforms (Adobe Target preferred).
• Familiarity with Adobe Audience Manager or similar audience platforms.
• Strong experience partnering with analytics teams to drive data-informed decisions.
• Experience working with or managing external agencies.

Responsibilities

• Co-lead a cross-functional test-and-learn program across T1 brand websites.
• Partner with Analytics to define hypotheses, success metrics, and testing frameworks.
• Help prioritize and maintain a testing roadmap aligned to business and campaign goals.
• Ensure learnings are documented, shared, and applied across teams.
• Partner with Media teams to align campaign audiences with onsite experiences.
• Identify and test entry point and landing experience opportunities based on traffic source and audience intent.
• Support optimization of upper- and mid-funnel journeys through testing and insights.
• Manage agency partners responsible for test execution and personalization activation.

Skills

Cross-functional collaboration

Data-informed decisions

Experimentation mindset

Stakeholder alignment

Agency management

Education

Bachelor's degree

Tools

Adobe Target

Adobe Audience Manager

Job description

Stellantis is seeking a data-driven Test & Learn & Personalization Strategist to help drive experimentation and audience-based optimization across our T1 brand websites. This role will co-lead a cross-functional test-and-learn program, partnering with Analytics, Media, UX, and agencies to identify, prioritize, and evaluate opportunities to improve site performance.

While not owning overall site experience strategy, you will ensure testing and personalization are activated.