Strategist

Interpublic; United States; Hybrid; USD 75,000 - 80,000; Full time

Job summary

Omnicom Group is seeking a social-obsessed Strategist to join our strategy team, working across the Keurig Dr Pepper portfolio in the US. You’ll turn social insights into creative opportunities that spark conversations and grow fandom for Canada Dry and Snapple.

You’ll stay close to evolving social behaviors, develop social-first briefs with creative teams, and lead quarterly organic social reports, translating insights into actionable recommendations for activations and content strategies.

Qualifications

• 3+ years of hands-on experience managing a brand's social channels (in-house or agency).
• Experience using social listening tools to uncover audience and cultural insights.

Responsibilities

• Stay close to evolving social behaviors, trends, formats, and opportunities in social.
• Shape organic social content calendars and develop social-first briefs with creative teams.
• Spot timely cultural moments and conversations our brands can participate in authentically.
• Help develop paid social briefs grounded in audience insights and campaign objectives.
• Partner with creative teams from concept through execution, ensuring strategic soundness.
• Lead quarterly organic social reports and listening recaps, translating findings into recommendations.
• Proactively bring social-first ideas, from quick-turn content to activations and brand stunts.

Skills

Social media strategy

Social listening

Content calendar development

Cross-functional collaboration

Trend spotting

Paid social briefs

Tools

Sprinklr

YouScan

Job description

Hybrid schedule 3X week in office (Playa Vista, CA)

We're looking for a social-obsessed Strategist to join our strategy team working across the Keurig Dr Pepper (KDP) portfolio of brands. Someone who spends too many hours scrolling, knows what's trending before it takes off, and has strong opinions on what brands should (and shouldn't) be doing. Your mission? Build FYP fame, spark conversations, and grow fandom for Canada Dry and Snapple by turning social insights, culture, and audience behaviors into creative opportunities people actually want to engage with.

What You'll Do

• Stay close to evolving social behaviors, trends, formats, and opportunities in social.
• Leverage social listening tools like Sprinklr and YouScan to uncover audience, brand, category, and cultural insights that inspire creative thinking.
• Shape organic social content calendars, developing social-first briefs and collaborating with creative teams to bring our strategies to life.
• Spot timely cultural moments and conversations our brands can authentically participate in.
• Help develop paid social briefs grounded in audience insights, messaging, placements, and campaign objectives.
• Partner with creative teams from concept through execution, ensuring ideas are strategically sound and tailored to social platforms.
• Lead quarterly organic social reports and listening recaps, translating findings into actionable recommendations.
• Proactively bring social-first ideas to the table, from quick-turn content and community engagement to larger activations and brand stunts.

Qualifications

• 3+ years of hands-on experience working on a brand’s social channels (in-house or agency side)
• $75k - $80k

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us—we look forward to getting to know you.

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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