SVP, Digital Strategy

Golin Ketchum; Chicago (IL); Hybrid; USD 190,000 - 245,000; Full time

Job summary

Golin Ketchum in Chicago is seeking a Senior Vice President of Social Strategy to lead a bespoke social strategy team for one of the world’s biggest brands. This senior role shapes the strategic vision and ensures it comes to life through content and channel execution, guiding a high-performing team and key client relationships.

The candidate will bridge strategy and creative, stay ahead of culture, and drive measurable business outcomes across social platforms in a fast-moving retail context.

Qualifications

• 10+ years of experience in social/digital strategy; proven leadership of organic social at top brands.
• Track record of leading social strategy for large, complex accounts.
• History of turning cultural insights into content and measurable business outcomes.

Responsibilities

• Own and articulate the social strategic vision for the business, collaborating with creative, planning, analytics, and more.
• Serve as client’s strategic partner on channel strategy, cultural trends, and social content optimization; mentor and grow the team.
• Push for forward-thinking social initiatives; translate culture shifts into recommendations and innovations; manage senior client relationships.
• Partner with new business teams to bring social strategy thinking to pitches and growth opportunities.
• Apply proprietary tools to sharpen strategy and prove impact.

Skills

Social strategy leadership

Team leadership

Channel strategy

Content optimization

Presentation skills

Job description

Hybrid

Chicago, Illinois, United States of America

Full time

R13351

Agency:

Golin Ketchum

Job Function:

Media

Job Subfunction:

Earned Media

Job Description:

Senior Vice President, Social Strategy – Chicago

Golin Ketchum Chicago is seeking a Senior Vice President, Social Strategy to lead social strategy for a bespoke team built to serve one of the world's biggest brands. This is a senior leadership role on one of our agency's most important accounts. You'll set the strategic vision for social across the business and make sure that vision comes to life through content and channel execution. This role is a key member of the account's leadership team and a trusted thought partner to clients.

We believe social strategy and creative are two sides of the same coin — strategy without a point of view on how it comes to life is incomplete, and creative without a clear strategic destination rarely lands. We're looking for someone who can bridge that gap: who brings channel expertise and a sharp read on where culture is headed, and who can rally teams and clients around a clear, forward-thinking vision.

This business moves in a high velocity retail environment, touching millions of people and fans daily. We need a leader who can bring order and ambition to that scale: building strong processes and clear roles and responsibilities for a large and high-performing team, while never losing sight of the bigger, bolder idea.

What You'll Do:

• Own and articulate the social strategic vision for the business, working in partnership with peers from other communities like creative, planning, analytics and beyond
• Serve as the client’s strategic partner and subject matter expert on channel strategy, cultural trends, and social content optimization. Lead, mentor and grow a team of social strategists, building a shared vision the team can rally around
• Push the account and broader social team to think ahead of culture, what moves the needle in social and how brands can win. Translate what’s next into recommendations and innovations that move the business forward. Build and manage senior client relationships, serving as a trusted counselor and serial ideator
• Partner with new business teams to bring social strategy thinking to pitches and organic growth opportunities
• Apply Golin Ketchum’s proprietary tools and innovations to sharpen strategy and prove impact

What You Have:

• 10+ years of experience in social/digital strategy with demonstratable experience leading organic social at winning brands
• Track record of leading social strategy for large, complex, high-visibility accounts
• History of turning cultural insights into content and measurable business outcomes for clients
• Culturally savvy — deeply plugged into social culture, with an ability to anticipate what's next and push teams and clients to think differently
• Proven ability to lead teams toward a shared vision, building strong internal and client partnerships along the way
• Experience establishing clear team processes and roles and responsibilities (R&Rs) in fast-moving environments
• Insatiable curiosity about emerging social platforms, formats and best practices, and the ability to share that knowledge with others
• Impeccable presentation skills to inspire C-level clients and colleagues alike
• Champion of diverse talent, proactively cultivates an inclusive culture, and uses cultural competence to drive agency and client's business forward

Golin Ketchum is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

190k-245k

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.

Ketchum is an Equal Opportunity and Affir­mentary Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws.