Strategist (Social)

Deutsch; Los Angeles (CA); Hybrid; USD 75,000 - 80,000; Full time

Benefits offered by this job

401K

Unlimited PTO

Job summary

Deutsch is seeking a Strategist to join our strategy team, driving social insights for the Keurig Dr Pepper portfolio. You’ll build fame and conversations for Canada Dry and Snapple by turning culture and audience behavior into creative opportunities.

The role focuses on social strategy, content calendars, and collaboration with creative teams, with a hybrid in-office schedule Tue-Thurs and a strong emphasis on listening and insights-driven briefs.

Qualifications

• 3+ years of hands-on experience working on a brand’s social channels (in-house or agency side).
• Experience using social listening tools to uncover audience insights.

Responsibilities

• Stay close to evolving social behaviors, trends, formats, and opportunities in social.
• Shape organic social content calendars, developing social-first briefs and collaborating with creative teams to bring strategies to life.
• Spot timely cultural moments and conversations our brands can authentically participate in.
• Help develop paid social briefs grounded in audience insights, messaging, placements, and campaign objectives.
• Partner with creative teams from concept through execution, ensuring ideas are strategically sound and tailored to social platforms.
• Lead quarterly organic social reports and listening recaps, translating findings into actionable recommendations.
• Proactively bring social-first ideas to the table, from quick-turn content and community engagement to larger activations and brand stunts.

Skills

Social media strategy

Content planning

Tools

Sprinklr

YouScan

Job description

Hybrid Schedule- In Office Tuesday thru Thursday

We're looking for a social-obsessed Strategist to join our strategy team working across the Keurig Dr Pepper (KDP) portfolio of brands. Someone who spends too many hours scrolling, knows what's trending before it takes off, and has strong opinions on what brands should (and shouldn't) be doing. Your mission? Build FYP fame, spark conversations, and grow fandom for Canada Dry and Snapple by turning social insights, culture, and audience behaviors into creative opportunities people actually want to engage with.

What You'll Do

• Stay close to evolving social behaviors, trends, formats, and opportunities in social.
• Leverage social listening tools like Sprinklr and YouScan to uncover audience, brand, category, and cultural insights that inspire creative thinking.
• Shape organic social content calendars, developing social-first briefs and collaborating with creative teams to bring our strategies to life.
• Spot timely cultural moments and conversations our brands can authentically participate in.
• Help develop paid social briefs grounded in audience insights, messaging, placements, and campaign objectives.
• Partner with creative teams from concept through execution, ensuring ideas are strategically sound and tailored to social platforms.
• Lead quarterly organic social reports and listening recaps, translating findings into actionable recommendations.
• Proactively bring social-first ideas to the table, from quick-turn content and community engagement to larger activations and brand stunts.

Qualifications

3+ years of hands-on experience working on a brand’s social channels (in-house or agency side)

Compensation

Deutsch offers top of the line benefits, 401K, unlimited PTO and more. The salary range for this role is $75,000-$80,000. The pay is subject to change and may be modified in the future.