Strategist

Landor; Cincinnati (OH); Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

Benefits package

Job summary

Landor is seeking a Strategist for our Cincinnati studio to lead research design, execution, and analysis that connect brand strategy to business outcomes.

You will collaborate with creative, client leads, and performance leads to develop high-quality deliverables and award-ready narratives, using AI to maximize efficiency and insight.

Qualifications

• Experience designing, conducting, and analyzing secondary and/or primary research.
• Familiarity with BrandAsset Valuator and brand strategy.
• Strong ability to pull insights from data to inform brand decisions.
• Ability to mentor junior team members and collaborate with cross-functional teams.

Responsibilities

• Lead research design, execution, and analysis with internal teams and partners.
• Apply BrandAsset Valuator principles to extract actionable insights.
• Develop deep understanding of client business and industry.
• Leverage AI to enhance knowledge, inspiration, and efficiency.
• Own development of client deliverables by formulating hypotheses and analyses.
• Collaborate with multidisciplinary teams to identify client needs and present recommendations.

Skills

Brand research

BrandAsset Valuator

Primary research

Secondary research

Data analysis

Presentation skills

Mentoring

Job description

Landor is looking for a Strategist to join our Cincinnati studio. Could this be you?

We are Landor, part of WPP

World-leading brand experts,

underpinned by the most expansive strategic & creative capabilities in our category.

We make brands more valuable and less vulnerable.

We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes.

Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design).

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What you’ll do

• Partners with internal teams and, where relevant, WPP partners, to lead research design, execution, and analysis


• Experience the principles of BrandAsset Valuator and can pull out basic data


• Gains and maintains in-depth understanding of client’s business and industry


• Makes the most of AI to maximize knowledge, inspiration and efficiencies


• Owns the development of the client strategic deliverable by developing hypotheses, conducting analyses, and collaborating with colleagues


• Collaborates on steroids with multidisciplinary teams (working closely with the creative lead, client lead and brand performance lead, as well as any required expertise or specialist) to identify client needs, articulate the story, develop recommendations, and presents to clients to gain buy-in


• Leads the writing and development of high-quality delivery such as integrated client presentations


• Generates strategies that inspire award-winning (D&AD, The One Show, and Cannes Lions), breakthrough (talked about in the media and the industry) and impactful work


• Partners with others to map out and pursue opportunities to grow current client relationships


• Leads development of POVs for pitches and outbound new business efforts


• Fosters communication and cohesion between internal teams and disciplines


• Provides mentoring and on-the-job training for junior level talent.


• Responsible for individual performance management of direct reports, including continuous conversations and interim reviews


• Understanding of and commitment to targets and budget allocations

What you’ll need

• Eager to understand branding, Landor, WPP, new information and new ideas


• Comfortable influencing internal stakeholders


• Strong experience in designing, conducting, and analyzing secondary and/or primary research


• Passionate about being culturally connected and on the leading edge of brands, marketing, design and innovation

The salary for this position at the time of this posting may range from$65,000 to $85,000.Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We build brands. We build futures. Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.