Strategic Visual Brand Architect

Veronica Beard

New York (NY)

On-site

USD 90,000 - 125,000

Full time

14 days+

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Job summary

Veronica Beard in New York, NY is seeking a Visual Brand Merchandiser to lead cross‑functional visual strategy across wholesale, product knowledge, and DOR initiatives. You will translate global directives into high‑impact brand experiences for key partners, driving alignment with senior leadership and commercial goals.

You will design PK and DOR training, establish best practices, and coach field teams to elevate presentation, storytelling, and profitability.

Qualifications

4+ years leading visual strategy in fast-paced retail or wholesale environments.
Luxury and contemporary fashion market expertise with refined design sensibility.
Strong communication, leadership, and ability to align diverse teams with brand objectives.

Responsibilities

Strategic Visual Execution: implement global visual directives to create cohesive brand experiences across wholesale partners.
Cross-Functional + Senior Leadership Partnership: collaborate with Visual, Merchandising, Sales, and Marketing leaders to build unified seasonal strategies.
PK + Department Strategy Development: lead PK strategy and training content, defining department-wide visual and DOR initiatives.
Best Practices + Process Leadership: establish and refine visual merchandising best practices and processes for consistency and efficiency.
Training & Development: design and deliver field- team training on PK, selling strategies, DOR expectations, and brand presentation.