VP, Visionary Visual Merchandising & Brand Experience

Verano; Chicago (IL); On-site; USD 180,000 - 280,000; Full time

Job summary

Verano is seeking a visionary Vice President of Visual Merchandising & Brand Experience to define brand storytelling and product presentation across Zen Leaf and MUV retail stores, ensuring a cohesive, elevated in-store experience.

You will lead the visual merchandising vision, establish creative standards, and collaborate with Product, Marketing, and Procurement to translate narratives into compelling, commercial environments that drive engagement and sales.

Qualifications

• Bachelor's degree in Merchandising, Marketing, Design, Retail Management, Business or related field.
• Equivalent combination of education and experience may be considered.
• 12-15+ years of experience in visual merchandising, brand experience, retail design, creative or experiential leadership.
• 7-10+ years of experience leading large, multi-level teams.
• Formal training in brand strategy, consumer experience/CX, design thinking, retail analytics or merchandising strategy.
• Ability to balance creative vision with operational execution.
• Track record measurable retail outcomes such as increased sales, improved customer engagement, and stronger brand consistency across all channels.
• Effective consultative and influencing approach, with proven ability to work effectively with all organizational levels

Responsibilities

• Define and lead the visual merchandising vision for Zen Leaf and MUV across all owned retail stores.
• Establish the creative standards that guide how product, storytelling, and brand come to life in physical environments.
• Continuously evolve visual merchandising standards to reflect brand evolution and product innovation.
• Drive innovation in floor sets, merchandising strategy, fixtures, and storytelling.
• Translate brand and product narratives into compelling, commercial in-store storytelling.
• Collaborate with Product, Marketing, and Procurement to align asset investments with storytelling focus.
• Develop compelling product presentation and brand storytelling collateral.
• Design and oversee production of customized merchandising elements when necessary.
• Anticipate merchandising opportunities and bring ideas to elevate customer engagement.
• Monitor category performance, sales volumes, gross margin, and inventory ROI; adjust merchandising strategies and pricing to maximize profitability.
• Create a store audit program to evaluate execution of visual merchandising and customer experience.

Skills

Visual merchandising

Brand experience

Retail design

Creative leadership

Team leadership

Brand strategy

CX design thinking

Retail analytics

Merchandising strategy

Education

Bachelor's degree in Merchandising, Marketing, Design, Retail Management, or Business

Job description

Verano is seeking a visionary Vice President of Visual Merchandising & Brand Experience to define brand storytelling and product presentation across Zen Leaf and MUV retail stores, ensuring a cohesive, elevated in-store experience.

You will lead the visual merchandising vision, establish creative standards, and collaborate with Product, Marketing, and Procurement to translate narratives into compelling, commercial environments that drive engagement and sales.