Visual Brand Merchandiser - Miami

Veronica Beard; Miami (FL); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Clothing allowance

Merchandise discounts

Comprehensive benefits package

Short-term incentive program

Job summary

Veronica Beard in Miami, FL is seeking a Visual Brand Merchandiser to execute the brand story across wholesale and retail, maintaining VB standards and delivering an exceptional customer experience.

You will lead visual directives, train store and partner teams, manage product mapping, events, and trunk shows while balancing aesthetics with profitability, travel up to 70% and strong business acumen.

Qualifications

• 4+ years of experience leading visual execution in retail/wholesale environments.
• Expert knowledge implementing visual merchandising standards across multiple categories.
• Experience training teams on product knowledge and brand awareness.
• Ability to travel up to 70% and work a flexible schedule.

Responsibilities

• Execute retail and wholesale visual directives to maximize sales opportunities.
• Drive consistency and sophistication of visual merchandising across product categories.
• Implement VB visual standards, product mapping, and brand storytelling.
• Lead display installations and brand activations in territory to meet deadlines.
• Collaborate with partners on launches, trunk shows, events and trainings.
• Maintain VB standards in stores and wholesale environments (scent, fixtures, lighting, decor).

Skills

Visual merchandising

Team training

Travel up to 70%

Attention to detail

Job description

Overview

The Visual Brand Merchandiser will be responsible for executing a compelling brand story based on the global visual directive provided to drive brand awareness, meet sales objectives and maximize profitability across both wholesale and retail. This role will manage the maintenance of both store and wholesale environments which promote the VB brand and deliver the ultimate customer experience. They will host all product knowledge, brand and visual merchandising trainings in both wholesale and retail locations. This person will need to have a well-developed understanding of the VB visual presentation standards and strong business acumen, effectively balancing aesthetics with productivity, and be extremely creative as well as an effective communicator and trainer.

The Visual Brand Merchandiser will be responsible for executing a compelling brand story based on the global visual directive provided to drive brand awareness, meet sales objectives and maximize profitability across both wholesale and retail. This role will manage the maintenance of both store and wholesale environments which promote the VB brand and deliver the ultimate customer experience. They will host all product knowledge, brand and visual merchandising trainings in both wholesale and retail locations. This person will need to have a well-developed understanding of the VB visual presentation standards and strong business acumen, effectively balancing aesthetics with productivity, and be extremely creative as well as an effective communicator and trainer.

The preferred candidate will live in the Miami, Florida area.

Responsibilities

Visual Merchandising and Brand Excellence

• This role will be responsible for executing retail and wholesale visual directives, ensuring key products are selected and displayed to maximize business opportunities.
• Responsible for driving consistency, quality and sophistication of the visual merchandising implementation on all product categories within retail and wholesale environments.
• Responsible for implementing all VB visual merchandising standards, product mapping and brand storytelling while promoting nuances in key demographics, crafting the VB story line to drive sales based on weather, location, product exclusives, clientele and environment layout.
• Lead and coordinate scheduling for display installations and brand activations in territory to meet brand exceptions and deadlines.
• Responsible for collaborating with retail and wholesale partners on all brand and product launches, trunk shows and events effectively executing corporate guidelines, product knowledge trainings and signage.
• Responsible for maintaining wholesale and retail environments to VB standards including scent, furniture, fixtures, lighting, plant life, prop layer, etc. and effectively communicating to key partners based on individual location needs.
• Manage visual BOH providing communication on distribution or discard list and organizational needs to ensure ease of access and cleanliness.
• Responsible for developing and managing travel budget, schedule alignment, and communication with retail and wholesale partners.

Training and Communication

• Train retail stores and wholesale partners on visual merchandising standards, best practices, upkeep, key seasonal brand messages, product knowledge, communication, time + organization, floor set management and adaptation to space/environment based on local business. Hold all teams accountable to these expectations.
• Reasonable for all training documentation and communication from corporate partners.
• Conduct comp explorations and communicate competition across product categories, visual strategies, display and seasonal time cadence.
• Responsible for communicating product take-ways to appropriate cross functional and corporate departments, including sell-thru, assortment wins and misses, and attending key meetings and line passes to impact product and business in territory.
• Craft impactful relationships with area managers, wholesale partners and brand specialists to support global initiates and align on strategies to drive revenue, standards and trainings.
• Keep a clear line of communication with retails store teams and wholesale partners on any orders, floor set executions and visual display arrivals.
• Attend all visual merchandising meetings to stay up to date on department priorities, initiatives and trends.
• Responsible for reporting all visual and product recaps, and visual impact photos to visual brand managers and corporate wholesale managers in a timely and concise manner.

Qualifications

• 4+ years' experience leading visual execution in a fast paced, retail or wholesale environment, multi-unit experience ideal.
• Expert knowledge implementing visual merchandising strategies and standards across multiple categories.
• Experience training teams on product knowledge, brand awareness and visual exceptions.
• Ability to travel up to 70% of the time and work a flexible schedule based on visual execution needs, ability to drive is ideal.
• Experience working independently and with a team while handling multiple projects concurrently.
• Capable of independently problem solving in a timing manner.
• High level of accuracy and meticulous attention to detail, prioritization, organization and time-management skills.

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.

The base salary range for this role is up to $65,000. The relevant base salary will vary depending on wide range of factors that are considered in making compensation decisions, including but not limited to, skill sets, experience, training, degrees, and certifications. The base salary is just one component of our total compensation offerings, which consist of a comprehensive benefits package as well as a short-term incentive program, clothing allowance, and merchandise discounts

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.