Strategic Vertical Market Growth & Marketing Manager

FCX Performance; Cleveland (OH); On-site; USD 90,000 - 120,000; Full time

Job summary

Applied Industrial Technologies in Cleveland, OH, is seeking a strategic marketer to design and execute target vertical market programs across food & beverage, mining, metals, chemicals, and more. You will lead end-to-end campaigns and collaborate with sales to grow market share.

The role focuses on C-to-C processes, cross-functional collaboration with product management, digital, and operations, and driving ROI through data-driven insights, industry events, and promotional materials.

Qualifications

• Bachelor’s degree in business or sales and marketing-related focus.
• 5+ years of sales or marketing-related work experience in target industries preferred.
• Knowledge and/or experience in key industries such as aggregate, cement, mining, metals mining, water, and wastewater treatment.
• Proven results in analyzing data and trends to create actionable business insights.
• Strong Microsoft skills, including spreadsheet management, pivot tables, Power BI, PowerPoint, and Word.

Responsibilities

• Stay current with market trends, key industry investments and maintain market knowledge of focus industries.
• Coordinate and lead marketing programs and customer campaigns to increase Applied’s market share and segment leadership in the industry.
• Create and drive sales enablement tools, training and marketing collateral with other departments to support field sales execution.
• Collaborate cross-functionally with product management, digital, corporate communications, sales, supply chain to create best-in-class marketing and lead generation.
• Participate in associations and trade shows with the key industries.
• Manage updates to Applied’s digital landing pages to drive messaging and targeted customers.
• Analyze company performance in key vertical markets and develop actionable plans to grow sales and profitability.
• Serve as subject matter expert for the vertical market, including applications, trends and competitive activity.
• Interact with sales leadership and outside teams to provide guidance on growth opportunities.
• Support sales presentations and proposals with direct customer interaction when opportunities arise.
• Work with suppliers on planning, negotiation and evaluation of new products and services and assist in inventory planning for US Service Center network.
• Develop, produce and distribute promotional materials, sell sheets, trade shows, and training collateral.
• Provide post-event reports, analysis and ROI metrics.

Skills

Strategic marketing

Sales leadership

Market analysis

Power BI

Microsoft Office

Education

Bachelor’s degree in business or sales and marketing-related focus

Tools

Power BI

Job description

Applied Industrial Technologies in Cleveland, OH, is seeking a strategic marketer to design and execute target vertical market programs across food & beverage, mining, metals, chemicals, and more. You will lead end-to-end campaigns and collaborate with sales to grow market share.

The role focuses on C-to-C processes, cross-functional collaboration with product management, digital, and operations, and driving ROI through data-driven insights, industry events, and promotional materials.