Strategic US Enterprise Communications Leader

GSK; Durham (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

ViiV Healthcare, a global HIV specialist and part of GSK, is seeking a Senior Manager, US Enterprise Communications based at its US headquarters in Durham, NC. You will plan, develop and deliver integrated internal and external communications that advance business objectives, strengthen product narratives, and ensure consistent messaging across the US organization.

This role collaborates across global, commercial, internal communications, digital, medical, legal and regulatory teams to drive

Qualifications

• Bachelor’s degree & 5+ years in a pharma product communications role
• Experience developing, implementing and measuring communications strategies and tactics supporting commercial objectives
• Experience with media relations and issues management

Responsibilities

• Develop and execute integrated US enterprise communications strategies aligned with priorities and lifecycles
• Partner across matrixed organization to drive objectives and maintain consistent messaging
• Lead development and execution of product and corporate campaigns across earned, owned, paid and social channels
• Own paid media communications strategies aligned with brand strategy
• Manage external expert and healthcare professional engagement with speaker bureau
• Lead comms for congresses, scientific milestones and external events
• Plan and deliver comms for corporate events, sponsorships and community engagements
• Provide communications counsel for cross-functional teams and enterprise projects
• Anticipate and prepare for emerging issues with compliant responses
• Oversee agencies and budgets to deliver high-quality plans

Skills

Content development

Corporate copywriting

Crisis communication management

Data analytics

Digital fluency

Market shaping

Public relations

Reputation management

Risk management

Storytelling

Education

Bachelor's degree

Job description

ViiV Healthcare, a global HIV specialist and part of GSK, is seeking a Senior Manager, US Enterprise Communications based at its US headquarters in Durham, NC. You will plan, develop and deliver integrated internal and external communications that advance business objectives, strengthen product narratives, and ensure consistent messaging across the US organization.

This role collaborates across global, commercial, internal communications, digital, medical, legal and regulatory teams to drive