Strategic Tourism Growth Executive

City of Cape Girardeau; Cape Girardeau (MO); On-site; USD 73,000 - 89,000; Full time

Benefits offered by this job

Bi-weekly pay

Thirteen paid holidays per year

Vacation – 96 hours/year

Sick leave – 96 hours/year

Personal leave – 2 days/year

Health insurance (City pays premiums)

Job summary

The City of Cape Girardeau seeks a Tourism Development & Sales Executive to secure tourism business driving overnight visitation and visitor spending. The role manages markets through the full sales cycle, builds key industry relationships, and represents Visit Cape in regional, state, and national markets.

The position develops annual sales plans, targets business with meetings, sports, and group travel, conducts market research, and coordinates with hotels and partners.

Qualifications

• Must possess a valid Driver’s License.
• Bachelor’s degree from an accredited college or university in tourism, hospitality management, business administration, marketing, sales, communications, recreation, public administration, or a closely related field; or an equivalent combination of education, training, and progressively responsible experience.

Responsibilities

• Develops an annual sales action plan aligned with Visit Cape goals and budget.
• Develops and executes sales strategies for meetings, conventions, sports tourism, group travel, and other markets.
• Conducts market research to identify trends, opportunities, and potential client markets.
• Maintains a proactive prospecting program and strategic pipeline for tourism opportunities.
• Owns full lifecycle of tourism opportunities from identification to booking and post-event follow-up.
• Proactively reach out via phone, email, and networking; participate in sales missions and events.
• Responds to RFPs with bids, proposals, and customized destination materials.
• Coordinates pricing, capacity, and connections with hotels and venues.
• Coordinates site inspections, tours, and presentations to showcase Cape Girardeau’s assets.
• Plans conference and trade-show attendance; represents Visit Cape in conferences and trade shows.
• Represents Visit Cape in regional, state, and national settings; builds strategic relationships.
• Maintains timely post-conference and post-sales follow-up and evaluates outcomes.
• Develops strategies to increase value and economic impact of recruited tourism business.
• Shares market feedback with Visit Cape Manager and partners.
• Maintains accurate sales records and reports KPIs to the Manager.

Skills

Driver’s License

Education

Bachelor’s degree in tourism, hospitality management, business administration, marketing, sales, communications, recreation, public administration, or closely related field

Job description

The City of Cape Girardeau seeks a Tourism Development & Sales Executive to secure tourism business driving overnight visitation and visitor spending. The role manages markets through the full sales cycle, builds key industry relationships, and represents Visit Cape in regional, state, and national markets.

The position develops annual sales plans, targets business with meetings, sports, and group travel, conducts market research, and coordinates with hotels and partners.