Strategic Tech Marketing Lead – Global Growth

Aquent; East Moline (IL); On-site; USD 124,000 - 187,000; Full time

Job summary

Aquent seeks a visionary marketing leader to steer technology marketing for a global tech and manufacturing client. You will translate complex innovations into compelling value propositions, shape audience frameworks, and guide global go-to-market initiatives that resonate across regions.

Collaborate with product marketing, insights, market intelligence, and regional teams to ensure consistent technology positioning. Build scalable playbooks and processes that drive adoption and growth.

Qualifications

• Proven experience in strategic marketing, product marketing, commercialization, or technology adoption within a complex business environment.
• Demonstrated ability to develop customer segmentation, value propositions, positioning, and messaging frameworks.
• Strong customer insight orientation and ability to translate research into always-on marketing strategies.
• Experience leading cross-functional initiatives and influencing stakeholders across teams.
• Executive communication skills to simplify complex topics and unite teams around actionable recommendations.

Responsibilities

• Lead the development of technology marketing strategies, message architectures, and audience frameworks to enhance customer relevance and drive adoption.
• Translate customer insights and market trends into clear value propositions and go-to-market guidance.
• Collaborate across product marketing, customer insights, market intelligence, product management, and regional marketing teams for consistent positioning.
• Develop scalable playbooks, tools, and processes for customer-centered technology marketing across portfolios and regions.
• Support portfolio and bundled solution marketing strategies communicating integrated value and outcomes.
• Benchmark external best practices to elevate marketing maturity and competitive positioning.
• Influence stakeholders with strategic recommendations and executive-ready frameworks.

Skills

Strategic marketing

Product marketing

Go-to-market strategy

Executive communication

Cross-functional leadership

Customer insights

Education

Bachelor’s degree in Marketing, Business, Communications, Agricultural Business, Engineering, Technology

Advanced degree or certification in marketing strategy or related field

Job description

Aquent seeks a visionary marketing leader to steer technology marketing for a global tech and manufacturing client. You will translate complex innovations into compelling value propositions, shape audience frameworks, and guide global go-to-market initiatives that resonate across regions.

Collaborate with product marketing, insights, market intelligence, and regional teams to ensure consistent technology positioning. Build scalable playbooks and processes that drive adoption and growth.