Strategic Target Sales Lead & eCommerce Growth

The Campbell's Company; Minneapolis (MN); Hybrid; USD 118,000 - 162,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401(k) with match

Paid time off

Holiday pay

Wellness program

On-site fitness center access

On-site day care

Job summary

Campbell's seeks a Customer Sales Lead – Target to drive joint business plans, manage supplier relationships, and optimize trade spend across Target and Target.com. You will own forecasts, coordinate cross-functional teams, and push innovative marketing programs.

Hybrid role requiring 3 days in Minneapolis, MN office. 6+ years in CPG, strong negotiation and data skills are essential for success.

Qualifications

• Bachelor’s degree
• 6+ years experience in the CPG industry
• Sales experience preferably with Target & eCommerce (CPG Focus needed)
• Strong written and verbal communication
• Must possess excellent problem-solving skills
• Strong analytical thinking and analysis capability
• Ability to pull/use syndicated data (IRI/Nielsen)
• Ability to negotiate and sell
• Strong interpersonal and influencing skills
• Ability to penetrate and conduct meetings at high levels

Responsibilities

• Lead the joint business planning process and annual strategic plan with Target
• Manage supplier relationships on assigned categories developing and executing joint business plan, including managing sales and margin via Target’s planning system
• Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending, and volume, to achieve all sales objectives versus plan via e4 tool
• Customer P&L ownership and efficient trade management aligned with AOP targets
• Initiate ideas with input from Target and leverage Sales Planning, Marketing, Supply Chain, co-packers, as determined, and the brand teams to develop custom ideas
• Create ecommerce solutions to ensure product availability across all channels (click & collet, ship to home, and delivery)
• Partner to deliver best in class content across brands
• Conduct post event analysis to evaluate programming, consumption, profit, and spending results versus plan and leverage findings to maximize future opportunities
• Conduct category business strategy sessions to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc. Leverage team-dedicated Insight and Category Management resources appropriately
• Knowledgeable of Campbell's brand strategies and tactics and implement them by working closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, etc.
• Lead the customer in the execution of category assessments
• Develop accurate monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes. Proactively call out potential risks or threats to monthly forecasts
• Sell-in new items to customer and work with key customer personnel to achieve optimal distribution
• Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies

Skills

Sales experience

Communication skills

Problem solving

Analytical thinking

Syndicated data

Negotiation

Interpersonal skills

Influencing

Education

Bachelor’s degree

Tools

e4 tool

Job description

Campbell's seeks a Customer Sales Lead – Target to drive joint business plans, manage supplier relationships, and optimize trade spend across Target and Target.com. You will own forecasts, coordinate cross-functional teams, and push innovative marketing programs.

Hybrid role requiring 3 days in Minneapolis, MN office. 6+ years in CPG, strong negotiation and data skills are essential for success.