Strategic Sports Partnerships Manager

Royal Caribbean Group; Miami (FL); On-site; USD 110,000 - 150,000; Full time

Job summary

Royal Caribbean Group in Miami is seeking a Manager, Creative and Content to translate a major sports partnership into brand awareness and customer engagement. You will shape the strategy for aligning the team brand with the vacation brand and lead collaboration with internal marketing teams and external partners.

This onsite role requires strong relationship finesse, proven sports marketing experience, and the ability to drive campaigns across digital, social, in-stadium, and live activations

Qualifications

• Bachelor's degree in Marketing, Advertising, Business or related field.
• 6+ years' experience in advertising or marketing.
• Relevant sports partnership experience required.
• Experience with digital, social, broadcast/streaming, stadium and in-person activations.
• Strong strategic, creative and proactive mindset.

Responsibilities

• Strategize, develop and execute the sports partnership plan with marketing teams and vendors.
• Develop thematic storylines and ensure consistent messaging across assets.
• Maintain day-to-day relationships with partner contacts and internal teams.
• Create social calendars, influencer strategies and sweepsstakes campaigns.
• Plan budgets and oversee season-long activations and events.
• Ensure legal compliance for social media, giveaways and activations.
• Analyze metrics to measure partnership impact against goals.

Skills

Sports partnerships

Relationship management

Strategic thinking

Communication

Proactive mindset

Deadline management

Education

Bachelor's degree in Marketing/Advertising/Business

Job description

Royal Caribbean Group in Miami is seeking a Manager, Creative and Content to translate a major sports partnership into brand awareness and customer engagement. You will shape the strategy for aligning the team brand with the vacation brand and lead collaboration with internal marketing teams and external partners.

This onsite role requires strong relationship finesse, proven sports marketing experience, and the ability to drive campaigns across digital, social, in-stadium, and live activations