Brand & Content Lead, Campaigns (Onsite Miami)

Regional Client; Miami (FL); On-site; USD 85,000 - 120,000; Full time

Job summary

Royal Caribbean Group's Marketing Team is seeking a Senior Account Executive, Brand and Content, to bring brand and product marketing campaigns to life across high‑visibility creative initiatives. You will partner with internal teams, external agencies, and production partners to translate strategy into compelling briefs and content that elevates the brand in market.

This onsite, Miami‑based role requires strong project management, cross‑functional collaboration, and a track record in integrated

Qualifications

• 5+ years of progressive marketing experience in a marketing organization and/or advertising agency.
• 3+ years of experience supporting creative concept development, campaign execution, brand strategy, or integrated marketing work.
• Experience managing integrated campaigns, creative development processes, agency relationships, and cross‑functional stakeholders preferred.
• Experience with photo, video, content production, social‑first creative, brand activations, or experiential marketing preferred.
• Product marketing experience preferred but not required.
• BA/BS degree required.
• Strong understanding of integrated marketing, brand marketing, advertising, and 360‑degree campaign development.
• Ability to translate strategy, insights, and business priorities into clear creative direction and actionable project briefs.

Responsibilities

• Lead the development of best‑in‑class brand, advertising and content work that supports product priorities, campaign objectives and broader brand storytelling.
• Initiate and support the development of clear, strategic project briefs in partnership with cross‑functional teams.
• Translate consumer insights, market trends, competitive learnings and product updates into actionable creative guidance.
• Help maintain the strategic purpose, creative focus and brand integrity of each project from briefing through final delivery.
• Own day‑to‑day project details across assigned workstreams, including timelines, status updates, deliverables, feedback, budgets and next steps.
• Coordinate efficient review cycles, consolidate feedback and help resolve issues quickly and collaboratively.
• Collaborate across business units to extend value of brand and content initiatives.

Skills

Brand marketing

Project management

Creative direction

Agency relationship management

Cross-functional collaboration

Communication skills

Content production knowledge

Education

BA/BS degree

Tools

Microsoft Office

Project management tools

Job description

Royal Caribbean Group's Marketing Team is seeking a Senior Account Executive, Brand and Content, to bring brand and product marketing campaigns to life across high‑visibility creative initiatives. You will partner with internal teams, external agencies, and production partners to translate strategy into compelling briefs and content that elevates the brand in market.

This onsite, Miami‑based role requires strong project management, cross‑functional collaboration, and a track record in integrated