Senior Trade Marketing Architect

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 75,000 - 110,000; Full time

Job summary

Royal Caribbean Group's Marketing Global Team seeks a Senior Analyst, Trade Marketing to lead and execute marketing plans for National Accounts and Strategic Partners from our Miami onsite office. You will manage content, campaigns, and assets for B2B and B2C channels while ensuring brand consistency.

The role requires strong project management, cross-functional coordination, data analytics, and the ability to influence marketing decisions.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5+ years of experience in marketing, sales, or account management (travel or cruise industry preferred).
• Strong project management skills with the ability to manage multiple concurrent initiatives.
• Experience working across multiple marketing channels (digital, print, social, email).
• Comfort working with data, campaign performance reporting, and translating insights into action.
• Strong communication and presentation skills, including presenting to senior leadership.
• Highly organized with attention to detail and follow-through.
• Proficient in Microsoft Office; Wrike or similar tools preferred.

Responsibilities

• Under the leadership of the Senior Manager, Commercial and Trade Marketing, you are responsible for creating and executing marketing plans for National Accounts and Strategic Partners.
• Coordinate distribution of marketing materials to partners and internal sales teams, ensuring timely and accurate execution.
• Builds day-to-day communication rapport with accounts and engages leadership as necessary to understand partner goals.
• Leverages marketing, analytics, and sales operations to drive marketing plans to fruition to help exceed sales and revenue targets.
• Updates Wrike to ensure all projects are properly accounted for with due dates and manages workflows.
• Supports Senior Manager with Key Accounts and Field Sales to push marketing initiatives to member agencies.
• Supports trade events such as Virtuoso Travel Week, CLIA Cruise 360, among others.
• Manage data modeling initiatives with Jakala and Epsilon, including scheduling, execution, and delivery.
• Own end-to-end coordination of these projects with cross-functional alignment and vendor management.
• Analyze and package results into insights and presentations for senior leadership.
• Track and document quarterly email performance metrics across top consortia partners.

Skills

Project management

Marketing channels

Data analysis

Communication

Wrike / project tools

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Wrike

PowerPoint

Excel

Job description

Royal Caribbean Group's Marketing Global Team seeks a Senior Analyst, Trade Marketing to lead and execute marketing plans for National Accounts and Strategic Partners from our Miami onsite office. You will manage content, campaigns, and assets for B2B and B2C channels while ensuring brand consistency.

The role requires strong project management, cross-functional coordination, data analytics, and the ability to influence marketing decisions.