Strategic Software Product Manager: Portfolio & Launch

MEPPI; United States; On-site; USD 110,000 - 160,000; Full time

Job summary

MEPPI is seeking a marketing professional to manage the planning, launch, and lifecycle of software solutions for industrial equipment. This role drives the software portfolio strategy, prioritizes new products and upgrades, and builds compelling business cases for investments.

The candidate will lead sales support through product demos, gather market intelligence, develop pricing, and coordinate with Sales, Marketing and Service teams to execute campaigns and promotions.

Qualifications

• Bachelor's degree in marketing, business, engineering or related field with 7+ years' experience in software sales/marketing.
• Strong interpersonal and presentation skills.
• Analytical and problem-solving abilities.
• Cross-functional team leadership and change management.
• Proficient in MS Office, CRM and service management software.

Responsibilities

• Develop and implement short and long term software portfolio strategies.
• Identify and prioritize new software products, upgrades and updates and outline the strategic vision for a complete portfolio.
• Research, analyze and compile detailed requirements and specifications for new products and major enhancements.
• Develop and propose business cases for investments and lead negotiations with departments and technology partners.
• Lead and support software sales by conducting product demonstrations and preparing proposals.
• Manage software products throughout the lifecycle including identifying gaps and enhancements and addressing obsolescence.
• Gather market intelligence, competitive analytics, sales feedback and voice of the customer.
• Perform market research to benchmark competitors' offerings, capabilities and pricing.
• Develop pricing aligned with market value and business objectives; maintain price book details.
• Lead project teams to plan, develop, release and launch and promote new software products and add-ons.
• Launch and promote software solutions by training, marketing content, campaigns and sales tools.
• Create content for customer case studies across traditional, digital and social channels.
• Monitor and report on business data to measure portfolio performance.

Skills

Software marketing

Portfolio strategy

Sales support

Cross-functional leadership

CRM experience

Education

Bachelor's degree in marketing/business/engineering or related field

Tools

CRM software

MS Office

Service Management software

Job description

MEPPI is seeking a marketing professional to manage the planning, launch, and lifecycle of software solutions for industrial equipment. This role drives the software portfolio strategy, prioritizes new products and upgrades, and builds compelling business cases for investments.

The candidate will lead sales support through product demos, gather market intelligence, develop pricing, and coordinate with Sales, Marketing and Service teams to execute campaigns and promotions.