Software Product Manager

MEPPI; United States; On-site; USD 110,000 - 160,000; Full time

Job summary

MEPPI is seeking a marketing professional to manage the planning, launch, and lifecycle of software solutions for industrial equipment. This role drives the software portfolio strategy, prioritizes new products and upgrades, and builds compelling business cases for investments.

The candidate will lead sales support through product demos, gather market intelligence, develop pricing, and coordinate with Sales, Marketing and Service teams to execute campaigns and promotions.

Qualifications

• Bachelor's degree in marketing, business, engineering or related field with 7+ years' experience in software sales/marketing.
• Strong interpersonal and presentation skills.
• Analytical and problem-solving abilities.
• Cross-functional team leadership and change management.
• Proficient in MS Office, CRM and service management software.

Responsibilities

• Develop and implement short and long term software portfolio strategies.
• Identify and prioritize new software products, upgrades and updates and outline the strategic vision for a complete portfolio.
• Research, analyze and compile detailed requirements and specifications for new products and major enhancements.
• Develop and propose business cases for investments and lead negotiations with departments and technology partners.
• Lead and support software sales by conducting product demonstrations and preparing proposals.
• Manage software products throughout the lifecycle including identifying gaps and enhancements and addressing obsolescence.
• Gather market intelligence, competitive analytics, sales feedback and voice of the customer.
• Perform market research to benchmark competitors' offerings, capabilities and pricing.
• Develop pricing aligned with market value and business objectives; maintain price book details.
• Lead project teams to plan, develop, release and launch and promote new software products and add-ons.
• Launch and promote software solutions by training, marketing content, campaigns and sales tools.
• Create content for customer case studies across traditional, digital and social channels.
• Monitor and report on business data to measure portfolio performance.

Skills

Software marketing

Portfolio strategy

Sales support

Cross-functional leadership

CRM experience

Education

Bachelor's degree in marketing/business/engineering or related field

Tools

CRM software

MS Office

Service Management software

Job description

POSITION SUMMARY

Manage the planning launch marketing and lifecycle of software solutions

ESSENTIAL FUNCTIONS

Lead the development and implementation of short and long term Software portfolio strategies Identify and prioritize new Software products upgrades and updates and outline the strategic vision for a complete portfolioResearch analyze and compile detailed requirements and specifications for new products and major enhancements Develop and propose business cases for investments and lead technical and business negotiations with relevant departments and technology partners Lead and support Software sales by conducting product demonstrations capturing implementation requirements and preparing solution proposals Manage software products and solutions throughout the lifecycle including identifying advocating and prioritizing existing product gaps and value adding enhancements revising related marketing efforts resolving customer satisfaction issues and addressing obsolescence Gather utilize and distribute market intelligence competitive analytics sales feedback and voice of the customer surveys and interviews Perform market research to benchmark competitors software offerings capabilities and pricing Develop pricing for Software offerings that align with market value division strategies and business objectives Develop and maintain relevant portions of price book including Software solution configuration structure part numbers and descriptionsLead project teams to plan develop release and launch and promote new Software products updates upgrades and add onsLaunch and promote Software solutions by collaborating with Sales Marketing and Service teams to conduct internal training develop marketing content and sales tools implement marketing campaigns and execute sales strategiesCreate solution and customer case study content for distribution via traditional digital and social media marketing channelsMonitor analyze and report on business system data on a recurring basis to measure commercial and technical performance of the Software solution portfolio Manage the portfolio in accordance with findings Further the goals and positive professional image of the Division by conducting business with outside contacts internal departments and other MEPPI divisions in a timely and cooperative manner

QUALIFICATIONS

Bachelors degree in marketing business engineering or related field with a minimum of 7 years of experience in sales and marketing of software solutions integrated with industrial equipment or equivalent education and experienceAdvanced interpersonal communication skills and presentation skills required to communicate with employees and customersAdvanced analytical and problem solving skillsAbility to manage and motivate cross functional teams and influence organizational changeAbility to manage multiple priorities and adapt to change within a fast paced business environmentDeveloped computer skills with emphasis on MS Office products Customer Relationship Management CRM software and Service Management software