Social Media Manager - Education Brand Growth

Cengage Group; Hartford (CT); Remote; USD 67.000 - 107.000; Vollzeit

Benefits dieser Stelle

Total Rewards program

Zusammenfassung

Cengage Group is seeking a Social Media Manager to blend storytelling with data-driven insights, developing and implementing social media strategies to elevate brand presence and drive measurable results.

In this role, you will lead content across platforms, coordinate with creative teams, monitor performance, and stay ahead of trends in a fast-paced digital environment. The position emphasizes collaboration and brand consistency.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment, bonus points for familiarity with the education sphere.
• Proven experience developing and implementing social media strategies and campaigns.
• Strong understanding of platform algorithms, trends, and standards.
• Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights).
• Basic knowledge of paid social media advertising and campaign optimization.
• Excellent writing, editing, and storytelling skills.
• Strong analytical skills with the ability to interpret performance data and recommend improvements.
• Exceptional organization, time management, and multitasking abilities.
• Strong collaboration and communication skills.

Aufgaben

• Develop and implement a comprehensive social media strategy aligned with brand and marketing goals.
• Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels.
• Assist in development and maintenance of master-brand social content calendar.
• Plan, create, and publish engaging content across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok).
• Handle day-to-day social media operations, including content calendars and posting schedules.
• Monitor social channels, respond to comments/messages, and foster meaningful audience engagement.
• Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion.
• Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content.
• Partner with internal teams to amplify campaigns, events, and key initiatives.
• Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant.
• Handle paid social campaigns in partnership with media teams, including targeting and performance tracking.
• Ensure brand consistency across all social media channels.
• Track competitor activity and identify opportunities for differentiation.
• Handle multiple projects and deadlines in a fast-paced environment.

Kenntnisse

Strategy development

Content creation

Analytics

Brand voice

Cross-functional collaboration

Storytelling

Writing/editing

Social media platforms

Audience engagement

Paid social basics

Ausbildung

Bachelor's degree in Marketing/Communications

Tools

Sprout Social

Hootsuite

Native analytics tools

Jobbeschreibung

Cengage Group is seeking a Social Media Manager to blend storytelling with data-driven insights, developing and implementing social media strategies to elevate brand presence and drive measurable results.

In this role, you will lead content across platforms, coordinate with creative teams, monitor performance, and stay ahead of trends in a fast-paced digital environment. The position emphasizes collaboration and brand consistency.