Brand Growth Social Media Manager

Cengage Group; Madison (WI); Remote; USD 67,000 - 107,000; Full time

Job summary

Cengage Group, a global edtech company, seeks a Social Media Manager to blend storytelling with data-driven insights and elevate brand presence across LinkedIn, Instagram, Facebook, X, and TikTok. This full-time role in the United States requires leading social media strategy, calendars, and paid campaigns while collaborating with marketing and creative teams.

You’ll develop engaging content, monitor performance, and optimize campaigns to drive reach, engagement, and conversions in a fast-paced

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment.
• Confirmed experience developing and implementing social media strategies and campaigns.
• Strong understanding of platform algorithms, trends, and standards.
• Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights).
• Basic knowledge of paid social media advertising and campaign optimization.
• Excellent writing, editing, and storytelling skills.
• Strong analytical skills with the ability to interpret performance data and recommend improvements.
• Exceptional organization, time management, and multitasking abilities.
• Strong collaboration and communication skills.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand and marketing goals.
• Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels.
• Assist in development and maintenance of master-brand social content calendar.
• Plan, create, and publish engaging content across platforms (LinkedIn, Instagram, Facebook, X, TikTok).
• Handle day-to-day social media operations, including content calendars and posting schedules.
• Monitor social channels, respond to comments/messages, and foster meaningful audience engagement.
• Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion.
• Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content.
• Partner with internal teams to amplify campaigns, events, and key initiatives.
• Stay current on social trends and best practices to keep content fresh and relevant.
• Handle paid social campaigns in partnership with media teams, including targeting and performance tracking.
• Ensure brand consistency across all social media channels.
• Track competitor activity and identify opportunities for differentiation.
• Handle multiple projects and deadlines in a fast-paced environment.

Skills

Strategy development

Social media leadership

Analytics & optimization

Content creation & storytelling

Collaboration & communication

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Sprout Social

Hootsuite

Native insights

Job description

Cengage Group, a global edtech company, seeks a Social Media Manager to blend storytelling with data-driven insights and elevate brand presence across LinkedIn, Instagram, Facebook, X, and TikTok. This full-time role in the United States requires leading social media strategy, calendars, and paid campaigns while collaborating with marketing and creative teams.

You’ll develop engaging content, monitor performance, and optimize campaigns to drive reach, engagement, and conversions in a fast-paced