Brand Social Media Strategist

Cengage Group; Seattle (WA); Remote; USD 67,000 - 107,000; Full time

Job summary

Cengage Group is seeking a Social Media Manager to blend storytelling with data-driven insights, develop a comprehensive social strategy, and drive brand engagement across platforms. You will lead content programs, collaborate with creative and marketing teams, and ensure consistency of the brand voice in a fast-paced digital environment.

The role requires 5+ years of experience, strong writing skills, and proficiency with social media tools.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• Minimum of 5 years of experience leading social media for a brand
• Experience developing and implementing social media strategies and campaigns
• Strong understanding of platform algorithms, trends, and standards
• Experience with social media management and analytics tools
• Basic knowledge of paid social media advertising and campaign optimization
• Excellent writing, editing, and storytelling skills
• Strong analytical skills with the ability to interpret performance data
• Exceptional organization, time management, and multitasking abilities
• Strong collaboration and communication skills

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand and marketing goals
• Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels
• Assist in development and maintenance of master-brand social content calendar
• Plan, create, and publish engaging content across platforms (LinkedIn, Instagram, Facebook, X, TikTok)
• Handle day-to-day social media operations, including content calendars and posting schedules
• Monitor social channels, respond to comments/messages, and foster meaningful audience engagement
• Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion
• Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content
• Partner with internal teams to amplify campaigns, events, and key initiatives
• Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant
• Handle paid social campaigns in partnership with media teams, including targeting and performance tracking
• Ensure brand consistency across all social media channels
• Track competitor activity and identify opportunities for differentiation
• Handle multiple projects and deadlines in a fast-paced environment

Skills

Social media strategy

Analytics

Writing & storytelling

Collaboration & communication

Time management

Multi-tasking

Brand voice

Education

Bachelor’s degree in Marketing/Communications

Tools

Sprout Social

Hootsuite

Native insights

Job description

Cengage Group is seeking a Social Media Manager to blend storytelling with data-driven insights, develop a comprehensive social strategy, and drive brand engagement across platforms. You will lead content programs, collaborate with creative and marketing teams, and ensure consistency of the brand voice in a fast-paced digital environment.

The role requires 5+ years of experience, strong writing skills, and proficiency with social media tools.