Strategic Social Media Manager — AI-Driven Growth

SASSO Agency

Baton Rouge (LA)

Hybrid

USD 65,000 - 95,000

Full time

14 days+

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Job summary

SASSO Agency in Baton Rouge, LA seeks a Social Media Manager to develop and execute organic social media strategies that strengthen brand visibility, engagement, and outcomes for SASSO and its clients. You will plan, publish, optimize, and report on content across Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging channels, using AI-enabled workflows with strong human review for brand alignment.

Ideal candidates have 3–5 years in social media/digital marketing, agency experience, and

Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field preferred.
3–5 years of professional social media, digital content, or integrated marketing experience.
Agency experience strongly preferred.
Proven experience developing and managing social media strategies across Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging platforms.
Experience creating social media content calendars, reporting on performance, and making recommendations based on data and platform insights.
Experience working with influencers, creators, ambassadors, affiliates, or user-generated content programs preferred.
Experience using AI tools to support content planning, content generation, creative development, reporting, or workflow improvement preferred.

Responsibilities

Develop and execute organic social media strategies aligned with client goals, audience insights, brand positioning, campaign priorities, and platform best practices.
Build and maintain social media content calendars that support campaign themes, content priorities, engagement opportunities, and ongoing brand storytelling.
Plan, draft, edit, schedule, and publish social media content across relevant platforms, ensuring consistency with brand voice, creative direction, and client objectives.
Develop platform-specific content recommendations for Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging social channels.
Apply social search, hashtag strategy, platform trends, content formatting best practices, and audience behavior insights to improve visibility, engagement, and discoverability.
Monitor platform updates, social trends, audience conversations, competitor activity, and cultural moments to identify relevant opportunities and risks.