Strategic Social Media Lead (Remote, US)

VisitorsCoverage Inc.; Santa Clara (CA); Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

100% company paid medical, dental &amp

Vision insurance

Pet insurance

Paid parental leave

401(k) retirement plan

Generous paid time off

Gym/Wellness stipend

Great work-life balance

Job summary

VisitorsCoverage Inc. is seeking a full-time Social Media Manager to own our Social Media Strategy and Execution within the Marketing team.

The ideal candidate has hands-on experience posting as the face of a brand on platforms like Instagram, LinkedIn, TikTok and YouTube, and can drive engagement across channels. You will develop content, monitor conversations, analyze metrics, and collaborate with marketing, sales, and customer service to integrate social campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 5+ years Social Media experience, specifically TikTok, Facebook/Instagram, LinkedIn, Pinterest, and X.
• Knowledge and Experience with the latest Social Media marketing trends and practices.
• Excellent interpersonal skills to manage effectively within a remote, multi-functional team.

Responsibilities

• Develop and execute social media strategy across multiple platforms to increase brand awareness, engagement, and customer loyalty.
• Create, curate, and publish compelling content (text, image, and video) that aligns with brand voice and goals.
• Monitor and respond to social media conversations, feedback, and inquiries in a timely and professional manner.
• Analyze social media metrics and insights to measure performance, identify trends, and make data-driven decisions.
• Collaborate with cross-functional teams to integrate social media into broader campaigns and initiatives.
• Stay up-to-date with industry trends, emerging platforms, and best practices to continuously improve social media strategy and tactics.
• Manage social media advertising campaigns, including budget allocation, targeting, and optimization.
• Build and maintain relationships with social media influencers and partners to amplify brand messaging and reach new audiences.
• Identify and manage potential social media risks and crises, including developing and implementing response plans.
• Train and educate internal teams on social media best practices and guidelines, and ensure compliance with relevant laws and regulations.

Skills

Brand presence on social media

Analytics & KPIs

Communication skills

Organizational skills

Goal setting

Proactive mindset

Education

Bachelor's degree in Marketing/Communications

Job description

VisitorsCoverage Inc. is seeking a full-time Social Media Manager to own our Social Media Strategy and Execution within the Marketing team.

The ideal candidate has hands-on experience posting as the face of a brand on platforms like Instagram, LinkedIn, TikTok and YouTube, and can drive engagement across channels. You will develop content, monitor conversations, analyze metrics, and collaborate with marketing, sales, and customer service to integrate social campaigns.