Strategic Social Media Lead — B2B SaaS Growth

Branch Metrics, Inc.; New York (NY); Hybrid; USD 45,000 - 65,000; Full time

Job summary

Branch Metrics, Inc. in New York, NY is seeking a Social Media Marketing Specialist to own and evolve our organic social presence.

You’ll blend strategy with hands-on execution, creating content that educates, entertains, and builds trust with marketers, product leaders, growth teams, and executives. You will collaborate with marketing and communications teams to amplify campaigns, elevate thought leadership, and grow Branch's influence across the mobile ecosystem.

Qualifications

• 3–5+ years of experience managing B2B social media.
• Experience creating social-first content, including graphics, video, and short-form assets.
• Strong understanding of LinkedIn best practices and experience managing company and executive accounts.
• Familiarity with social media management and analytics platforms.
• Ability to manage multiple projects while meeting deadlines in a fast-paced environment.
• Curiosity about emerging social platforms, AI tools, and content trends.
• Strong collaboration skills and the ability to work cross-functionally with marketing, product, creative, communications, and executives.

Responsibilities

• Own Branch's organic social strategy across LinkedIn and evaluate opportunities on additional platforms.
• Develop monthly social calendars aligned with company priorities, campaigns, product launches, events, and industry moments.
• Identify new formats, trends, and opportunities to increase engagement and brand awareness.
• Recommend new channels and social initiatives based on audience behavior and business goals.
• Read and react to requests for social posts from other members of the organization.
• Write engaging social copy that reflects Branch's brand voice.
• Create and publish a mix of graphics, videos, carousels, polls, animations, and short-form content.
• Repurpose webinars, reports, blogs, podcasts, customer stories, events, and executive content into compelling social assets.
• Actively participate in campaign ideation to support broader marketing campaigns.
• Partner with the Creative team to produce high-performing visual content.
• Support executive thought leadership on LinkedIn.
• Help grow employee advocacy by making it easy for employees to share company news and thought leadership.
• Celebrate and support our “Branch Butterflies” internally and externally to create strong groundswell
• Monitor conversations, comments, and messages.
• Engage thoughtfully with customers, prospects, partners, influencers, and industry leaders.
• Identify opportunities to join relevant industry conversations in authentic ways.
• Track engagement, follower growth, impressions, click-through rates, and other key performance metrics.
• Analyze content performance to identify what resonates with audiences.
• Provide monthly reporting and recommendations to improve results.
• Stay informed on platform updates, algorithm changes, and emerging best practices.

Skills

B2B social media

SaaS marketing

Content creation

Analytics

Cross-functional collaboration

Tools

Social media management platforms

Job description

Branch Metrics, Inc. in New York, NY is seeking a Social Media Marketing Specialist to own and evolve our organic social presence.

You’ll blend strategy with hands-on execution, creating content that educates, entertains, and builds trust with marketers, product leaders, growth teams, and executives. You will collaborate with marketing and communications teams to amplify campaigns, elevate thought leadership, and grow Branch's influence across the mobile ecosystem.