Strategic Social Media & Communications Manager

Reliance, Inc.; Northern (KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Reliance, Inc. seeks a results-driven marketer to lead social media strategy and execution across LinkedIn, Instagram, Facebook, YouTube, and X.

This role bridges external storytelling with internal communications to strengthen brand presence and workforce program engagement. You will create, edit, and publish content, manage campaigns and content calendars, monitor trends, analyze performance, and ensure messaging consistency across channels.

Qualifications

• At least 2+ years in social media management, communications, or digital marketing.
• Strong knowledge of major platforms: LinkedIn, Instagram, Facebook, YouTube, X.
• Exceptional written and verbal communication skills.
• Experience with scheduling tools and analytics platforms like Google Analytics.
• Analytical mindset with ability to translate data into actions.
• Creative ability to craft engaging, trend-aware content.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business and workforce objectives.
• Create, edit, and publish content across platforms and manage content calendars.
• Lead program marketing, internal communications, and employer branding efforts.
• Engage with audiences, monitor feedback, and protect brand reputation.
• Track metrics and produce ROI-focused performance reports.
• Maintain consistent brand voice across external and internal channels.

Skills

Social media management

Communications

Digital marketing

Written and verbal communication

Analytics

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Buffer

Google Analytics

Job description

Reliance, Inc. seeks a results-driven marketer to lead social media strategy and execution across LinkedIn, Instagram, Facebook, YouTube, and X.

This role bridges external storytelling with internal communications to strengthen brand presence and workforce program engagement. You will create, edit, and publish content, manage campaigns and content calendars, monitor trends, analyze performance, and ensure messaging consistency across channels.