Senior Corporate Social Media Leader

PowerToFly; Seattle (WA); On-site; USD 155,000 - 217,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Senior Corporate Social Media Manager to lead our corporate reputation and thought leadership across LinkedIn, Instagram, YouTube, and our website. In this senior role, you will shape strategy, editorial voice, and content standards, working closely with executives and cross-functional teams to amplify our narrative and drive trust with travelers, partners, and stakeholders.

You will develop an editorial calendar, guide content franchises, coach leaders on social

Qualifications

• 8-10+ years in corporate communications or content marketing.
• Proven track record building corporate social programs.
• Experience creating executive social content with senior leaders.
• Strong cross-functional collaboration in large organizations.
• Background in travel, tech, or fast-moving industries is a plus.
• Exceptional writing across LinkedIn, Instagram, and internal briefs.
• Strategic instinct to balance attention and calendar needs.
• Editorial discipline with journalist's nose for story.
• Deep understanding of LinkedIn and Instagram platform mechanics.
• Data-driven: can translate analytics into editorial decisions.

Responsibilities

• Own Expedia Group's corporate social media strategy across major channels.
• Develop editorial calendars aligned to business priorities and reputation goals.
• Create, brief, and shape content across formats including posts and reels.
• Coach leaders on social presence and thought leadership; support executive programs.
• Partner with marketing, product, and brand teams to ensure consistency.
• Collaborate with analytics to measure impact and adapt the program.

Skills

Executive content

Cross-functional leadership

Editorial writing

Platform fluency

Data literacy

Stakeholder management

Travel/tech background

Strategic thinking

Content strategy

Job description

Expedia Group is seeking a Senior Corporate Social Media Manager to lead our corporate reputation and thought leadership across LinkedIn, Instagram, YouTube, and our website. In this senior role, you will shape strategy, editorial voice, and content standards, working closely with executives and cross-functional teams to amplify our narrative and drive trust with travelers, partners, and stakeholders.

You will develop an editorial calendar, guide content franchises, coach leaders on social