Social Media Strategy Lead — Hybrid, Content & Analytics

XPO Enterprise Services, LLC

New York (NY)

Hybrid

USD 110,000 - 137,000

Full time

14 days+

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Benefits offered by this job

Full health insurance

Life and disability insurance

PTO (up to 15 days)

9 paid company holidays

401(k) with company match

Education assistance

Incentive plan potential

Job summary

XPO Enterprise Services, LLC in New York seeks a Lead Analyst, Social Media to own and advance the company’s social presence across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms. This hybrid role combines strategy with hands‑on content creation and publishing, reporting results to drive brand awareness and operational storytelling.

The ideal candidate has 4+ years in social media, excels at writing, analytics, and cross‑functional collaboration with executives, and is proficient

Qualifications

Bachelor's degree or equivalent related work or military experience.
4+ years of progressive social media experience with ownership of corporate channels.
Proven success growing social channels with measurable results.
Hands-on content creation including short-form video, photography, and graphics.
Experience owning social end-to-end: strategy, planning, publishing, analytics.
Strong writing, editorial judgment and use of performance data.
Experience partnering with executives and cross-functional stakeholders.
Proficiency with Adobe Creative Suite, CapCut or Canva and Sprout/Hootsuite.
Willingness to travel to XPO locations and events.

Responsibilities

Develop and execute XPO's social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms.
Build channel-specific strategies aligned with priorities, audience behaviors and platform best practices.
Create social roadmaps, editorial calendars and campaign plans.
Identify opportunities to elevate XPO's brand, frontline culture and leadership.
Monitor trends and evolving formats to inform strategy.
Own social strategy and execution, balancing long-term planning with day-to-day content creation.
Personally concept, capture and edit social-first video, photography and graphics.
Turn complex transportation topics into engaging social content.
Partner across the business to bring customer, employee, recruiting and event stories to life.
Oversee publishing, scheduling and community management across XPO's channels.
Engage audiences professionally and brand-appropriately.
Ensure content aligns with brand standards and legal guidelines.
Manage content planning, approval and production processes.
Adapt content and messaging to each platform while maintaining a consistent voice.
Track performance and report on KPIs, trends and audience growth.
Turn analytics into recommendations to improve engagement and impact.
Report on content performance and market trends.
Use data to optimize content and channel strategy.
Annual Salary Range: $109,955 to $137,443. This is an incentive-based position with potential bonuses.