Senior Social Creative & Content Strategist

The Social Shepherd; New York (NY); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401k

Paid time off

Job summary

The Social Shepherd is seeking a Social Creative to lead day-to-day social content for our clients, shaping strategy and execution across Instagram, TikTok, and YouTube. You will shoot, ideate, and craft lo-fi to high-production content, guiding a team of creators and collaborating with strategists to deliver standout campaigns that drive conversation and growth.

Join a 70+ team across NYC, Miami, and the UK, delivering industry-leading social-first work and integrating organic, paid, and

Qualifications

• 3+ years of experience in Social & Creative.
• Portfolio demonstrating lo-fi to high-production content.
• Fast thinker and executor.
• Ability to nurture and guide a team with clarity.

Responsibilities

• Own and lead creative strategy across multiple client accounts.
• Guide and mentor junior social creatives.
• Translate social insights and trends into creative concepts that spark conversation and drive engagement.
• Lead the ideation and presentation of creative strategies for client pitches and campaign kickoffs.
• Collaborate with clients to understand their brand vision and translate it into standout social-first creative.
• Provide hands-on support with copywriting, art direction, and moodboarding.
• Attend and lead content shoots when required, ensuring quality and creativity align with client expectations and platform best practices.
• Be able to shoot mobile-first content with high skill levels when required.
• Partner with internal leads across Strategy, Paid, and Client Services to ensure integrated and cohesive delivery.
• Support on new business pitches from a Social Creative Strategy POV.

Skills

Content creation

Team leadership

Copywriting

Video production

Strategic thinking

Tools

Adobe Creative Suite

Job description

The Social Shepherd is seeking a Social Creative to lead day-to-day social content for our clients, shaping strategy and execution across Instagram, TikTok, and YouTube. You will shoot, ideate, and craft lo-fi to high-production content, guiding a team of creators and collaborating with strategists to deliver standout campaigns that drive conversation and growth.

Join a 70+ team across NYC, Miami, and the UK, delivering industry-leading social-first work and integrating organic, paid, and